Search Engine Optimization and Paid Search Advertising are both individually effective strategies in promoting your services or brand online, but together, they can be a powerhouse. Cohesiveness between the two helps to build a highly effective campaign with the most profitable keywords and content. Added Exposure: Brand Recognition The more your logo and name are … Read more
The internet has been buzzing (and mildly panicking) recently over the latest Google algorithm update and what that means for SEO. The good news is that Hummingbird wasn’t just sprung on us – Google has actually been introducing it over the last few months as an addition to its current search model. What’s changed: When … Read more
When a writer takes on the task of developing SEO content for a web page, he or she can commit an SEO copywriting faux pas and run into problems. Keyword density, although an integral part of an effective SEO strategy, can lead to more damage than benefit if it becomes an obsession. A copywriter who … Read more
For those of us in the world of SEO, this seems to happen way too often. Just as we get used to the adjustments that search engines make to improve user experience, they flip the switch on something new. Granted, we all understand that the importance of a great user experience- it’s one of the … Read more
Google will run every aspect of our lives one day! I am only half joking- but I’m actually afraid this might happen. Yet I, like all of us, continue to faithfully use its resources – I’m really just another one of the “sheep in the flock.” Mainly, I’ve discovered, it is Google’s knack for producing … Read more
Google is using social media more and more in their search results? Check out the following image: With social media becoming a major player in today’s search engine ranking results, it has never been more critical than now to have your accounts PROFESSIONALLY managed. One poorly chosen response or statement, and your company’s reputation in … Read more
I recently had a newer client come to me asking us to redesign his local phone book ad. I’ve been saying for years that the phone book is dead…and it’s not hard to see why. Here in Denver, we’re buried under an avalanche of different yellow pages, and there’s simply no way to be in … Read more
