Creating a Small Business that Thrives

by David Rogers You have drawn new clients through savvy advertising, well done! Yet, there’s more to uncover toward jet-setting your marketed foundation.   How do you create a business that lasts? For small business owners, that’s no small question. You’ve poured blood, sweat, tears, and no small amount of money into building your business … Read more

The Importance of Testimonials for Your Business

Social Proof from Customer Testimonials for your Business

If you are a business owner, then you know that keeping a good reputation with your customers and community is a vital part of running a successful business. One of the best inexpensive ways to keep your reputation sparkling is by using testimonials. The most accurate way to explain the potential of a testimonial is … Read more

The 3 People Who Leave Reviews

Few people leave reviews. That’s the cold hard truth. But as discussed in the last blog, Why Your Opinion Matters (and Mine Does Too!), reviews carry a lot of weight for small businesses. Most online shoppers look to reviews before making purchase decisions. This is true for service-based businesses too. Prospective customers turn to Google … Read more

Countdown to “Mobilegeddon” – Google’s Mobile Update launches April 21

Today marks the final 5 days before Google releases its next algorithm update, slotted for Tuesday, April 21, 2015. And the chatter hasn’t died down. Experts across the web design, search engine optimization, paid search, and content marketing industry are chiming in: Mark the date: April 21. It’s not just another update from Google – … Read more

What the Trada shut down means for your PPC Advertising

Trada, the crowd sourced search engine “marketplace” in Boulder, Colorado, closed its doors on Monday, March 30, leaving its users to recover from the unexpected blow and attempting to restart their PPC advertising campaigns. Founder and CEO Niel Robertson made the announcement with these words: “Trada began its truly innovative approach to managing paid search … Read more

SEO is Dead! The Birth of Mobile Marketing

Search Engine Optimization. We have all heard of it, and as small business owners we have all worked tirelessly to achieve that coveted top spot of the search engine God we know as Google. We all know about SEO’s dark past, Google’s Panda and Penguin algorithm updates, and that Google’s obsession with cute, black and … Read more

9 Questions to Ask Before you hire a Web Designer

Your website is such an important aspect of your marketing – it is the digital storefront of your business, the first impression many of your customers will have about your business, and the cornerstone of your online marketing strategy. So choosing a website designer might be the most important business decision you make. A good … Read more