Widespread access to the Internet and mobile networks enables consumers to research their purchase decisions before choosing which goods or services they want to pay to get. Consumers’ reliance on online and mobile search engines makes content marketing critically important for marketing. According to The Social Shepherd, the most in-demand digital marketing skills include content … Read more
Most people conduct online research before making a purchase decision for a product or service. Search engines, like Google and Bing, are where most people start their research to learn more and make informed decisions when choosing to pay for goods or services. Consumer’s reliance on search engines makes it important to invest in search … Read more
Are you a business owner still trying to make your way in a competitive field? If so, you understand the power of promotion. One of the best ways to do so is with a strong online presence with the use of SEO. Read on to see how it can help grow your business faster. Lead … Read more
When you run a website, you must compete with other websites for online visibility. According to Webopedia, search engine optimization, or SEO, uses techniques to help search engines connect your site with what users may be searching for. This helps the site you and your team have spent so much time on show up well … Read more
If you’re paying attention to marketing trends, there’s no doubt you’ve heard the term “local SEO.” Local SEO is search engine optimization that targets your local audience. It helps to push your website to the top of search engine rankings. So, how does local SEO work, and why is it so important? Continue reading to … Read more
Businesses have to think about SEO if they want to compete with others online. But what is it? SEO, search engine optimization, comprises specific methods that ensure that search engines will find your site when someone uses it. For example, if someone searches for what you’re selling, you want your site to be the first … Read more
Search Engine Optimization and Pay Per Click are two different things. Learn the difference to get the best search results for your website.
A new change to Google search results shows only the top 3 listings in the Local Pack. What does it look like? What changed? What can you do? We’re looking at what this update means for local businesses… and how you can rise to the top.
Today marks the final 5 days before Google releases its next algorithm update, slotted for Tuesday, April 21, 2015. And the chatter hasn’t died down. Experts across the web design, search engine optimization, paid search, and content marketing industry are chiming in: Mark the date: April 21. It’s not just another update from Google – … Read more
As small business owners, we’ve all seen the trends and heard the stats – so we all know the importance of being found on mobile. More than half of consumer time spent on the internet is on mobile devices — Are you where your customers are looking? Nearly half of consumers say they won’t return … Read more
