By David Rogers as published in Shop Owner Magazine Lying to yourself is a terrible way to run your business. It leads to bad decisions, missed opportunities, and the painful death of the shopâŚsometimes mercifully quick, sometimes excruciatingly slow. Two lies, in particular, are dark, dirty, and destructive. These two lies prevent good operators from … Read more
by David Rogers  |  published in Shop Owner Magazine Donât just eliminate low-quality customers, but maximize the valuable customers being driven by advertising efforts. Are all customers good customers? Iâm not talking about the obvious horror stories, of course. Weâve all run into a buzzsaw of a customer on their worst day. But … Read more
by David Rogers You have drawn new clients through savvy advertising, well done! Yet, thereâs more to uncover toward jet-setting your marketed foundation. How do you create a business that lasts? For small business owners, thatâs no small question. Youâve poured blood, sweat, tears, and no small amount of money into building your business … Read more
There are a lot of strategies that you can use to draw more traffic to your website. The trick is to try as many of them as possible so you can find one that works for your audience. Here are three secrets to boosting traffic to your website. SEO Optimization Search Engine Optimization is one … Read more
With Valentineâs Day around the corner and romance in the air, now is the perfect time to show your marketing a little love! These 5 simple techniques are an easy way to ramp up your marketing this month. Keep it Simple Focus on what is important, and make that your message. If you cut through the … Read more
Multiple platforms to reach consumers. Advanced targeting. What you pay for, plus more. Conversion tracking is easier than ever. Engagement for free. Create long-term relationships. Better for promoting products. Mobile Advertising. Explore social media advertising today!
With so much information online, it’s easier than ever to send targeted personal messages, like birthday wishes, as part of a brand’s marketing plan.
A new feature lets users make purchases straight from Pinterest! Fewer steps in the buying process means quicker purchase decisions. Expand your Pinterest strategy for your small business.
Facebook’s new search engine could soon be stealing traffic from Google, by allowing users to look up links without ever leaving Facebook’s site. How will this change your strategy?
Today marks the final 5 days before Google releases its next algorithm update, slotted for Tuesday, April 21, 2015. And the chatter hasnât died down. Experts across the web design, search engine optimization, paid search, and content marketing industry are chiming in: Mark the date: April 21. Itâs not just another update from Google â … Read more
