If you’re paying attention to marketing trends, there’s no doubt you’ve heard the term “local SEO.” Local SEO is search engine optimization that targets your local audience. It helps to push your website to the top of search engine rankings. So, how does local SEO work, and why is it so important? Continue reading to find out.
Local SEO Matters
Google owns about 92% of the market share for search engines. Users turn to Google more than any other search engine to search for products and services. According to Finances Online, local searches account for half of the two trillion searches on Google yearly. Local search engine optimization is a must to reach your local audience. It can be a game changer for your business, especially if you have a brick-and-mortar location.
Why It Applies To Your Business
If you’re not using local search engine optimization tactics, you’re missing out on many potential customers. According to a study by IPSOS that included 4,500 participants, four out of five people use search engines to learn more about local businesses. However, the study also found that a whopping 75% of users never go past the first page of results. Local search engine optimization can put your business on the front page of results. Compelling content with the right keywords is only part of the equation for driving local traffic.
Local Optimization In Layers
Before publishing engaging content that targets a local audience, housekeeping is needed. First, all your business’s online information needs to be current; this requires checks on various sites. Second, you should activate Google My Business and claim your business. Third, you should ensure local reviews are glowing. If they aren’t, reach out to the reviewer to see how you can fix things.
Optimizing your business for local searches is not an easy task. You must complete all the necessary steps to ensure that your local SEO is effective. If you don’t have the time to deal with honing your website for a local audience, reach out to the professional SEO marketing team at Automated Marketing Group. Call us today to learn more about our services.