What Is Pay-Per-Click Advertising?

According to Web FX, when it comes to pay-per-click advertising, businesses receive an average of $2 for every $1 of their investment. Often referred to as PPC, this type of digital marketing is an effective way to get businesses of all sizes noticed. Continue reading to learn more about how PPC services can help give your business’s digital strategy a boost.

Pay a Fee Each Time Your Ad is Clicked

Unlike other advertising, you only pay when your ad is clicked and the potential visitor is taken to your site. This is a major reason why PPC is such a popular part of digital media. That’s also why this is such a cost-effective approach to reaching customers. Even if you’re paying as much as $3 to $5 per ad, there’s a high percentage of likelihood that the click will result in a sale. When your product or service costs hundreds or even thousands of dollars, PPC becomes even more attractive as a marketing tool.

Build a Digital Marketing Campaign Using PPC

Building a campaign using PPC is a fairly straightforward process. First, decide who you want to reach, where you want to reach them, and when. This allows you to target your audience in a very precise way that brings results. Once you have determined your campaign schedule and where you want to reach your audience, simply set a budget. You’ll also want to decide on the proper URL for the campaign to ensure that folks that click on your ad will end up in the right spot.

Integrate Google Ads With Your PPC

PPC services can also include Google Ad integration. The keywords used in your ad will alert the Google ads algorithm. This, in turn, will result in search engine queries that use those keywords to activate your ad. The auction-style approach that Google ads use along with their proprietary formulas directs potential customers to your ad and ultimately your site. Your inherent Google Quality Score will determine where your ad appears on the search results page. This means that PPC is just one part of SEO.

Our firm’s PPC services can help you reach the right people at the right time. Contact our team at Automated Marketing Group today to begin the conversation about how we can help you optimize your digital marketing strategy. It’s time to take your small or medium-sized business to the next level.