Marketing emails are a crucial part of any digital marketing strategy, allowing you to reach your target audience directly for a relatively low cost. According to HubSpot, within the last 12 months, 77% of marketers have experienced more engagement due to their email campaigns. However, marketing emails can also be easily ignored or even marked as spam if they’re not executed properly. In order to create effective emails, it’s important to know what to avoid. We’ve compiled a list of five mistakes you’ll want to avoid in your digital marketing emails.
1. Not Personalizing the Email
Personalizing your email can make a huge difference. It can be as simple as including the recipient’s name in the greeting or referencing their previous interactions with your company. Personalized emails are more likely to be read and acted upon.
2. Sending Emails Too Frequently
Overloading your subscribers’ inboxes with too many emails can lead to frustration. Make sure to limit the number of digital marketing emails you send and only send emails with something important to share to avoid your recipients unsubscribing.
3. Failing to Test the Email
Before sending out a large email blast, make sure to test it thoroughly. You’ll want to check for typos, broken links, and other issues. It may help to send test emails to a small group of people first and ask for feedback.
4. Not Optimizing for Mobile Devices
Did you know the majority of emails are opened on mobile devices? That means it’s crucial that your emails are optimized for these devices. This includes using a responsive design that adjusts to the size of the screen and avoiding large images that can slow down the loading time.
5. No Clear Call to Action
Persuading the recipient to take some sort of action is your goal. Always be sure to include a clear and specific call to action (CTA) in your email, and make it easy for the recipient to take that action. An example of a CTA may be asking them to click on a button that redirects them to a pay-per-click (PPC) advertisement or a page where your products are sold.
At the end of the day, avoiding these common mistakes can make sure your digital marketing emails are well-received and help you achieve your marketing goals. Just by carefully crafting and testing your emails, you can build a strong relationship with your subscribers and achieve your goal of driving profitable customer action through digital marketing. For more assistance in building an effective email marketing campaign, contact Automated Marketing Group today.