If you are a business owner, then you know that keeping a good reputation with your customers and community is a vital part of running a successful business. One of the best inexpensive ways to keep your reputation sparkling is by using testimonials. The most accurate way to explain the potential of a testimonial is … Read more
One of the biggest challenges for any company with a website and a blog is creating new and compelling content that will not only engage your readers, but give them something useful that they can use. If you are an e-commerce store, publish articles about how to use the products you sell. If you are … Read more
As the social media revolution continues, companies are reaping the benefits of easily reaching their customer base on a personal level more frequently. Smartphones, tablets and laptops are giving consumers the opportunity to surround themselves with information wherever they may be. When a company takes advantage of this opportunity it is able to personally connect … Read more
Facebook Sweepstakes is an application that you can use through your business’ Facebook page. It’s a fun way to boost engagement with your Facebook page and increase the sense of community portrayed through your social media and social networking efforts. With a Facebook Sweepstakes you are able to create a giveaway opportunity for your customers … Read more
On the surface, creating a business email list is just for keeping in contact with current customers, potential customers, and other business owners. But today I’m going to prove that it doesn’t stop there. An email contact list actually benefits the rest of your online marketing plan in several ways! Read on for the how-to … Read more
Like it or not, social media and social networking are becoming a force to be reckoned with in this day and age. When used properly, these tools can be an integral and contingent part of small business’ success. Let’s look at a couple of reasons it is important to have a profile on one of … Read more
