How do Google and other search engines know what your page is about? Where does the text in a search engine result come from? The answer is Metadata. Metadata is information about information; in the case of a website, its small snippets of HTML code which provide search engines and searchers with information about what … Read more
Within a Google Adwords campaign, ad extensions are links that appear below your ad that show useful information to a potential customer. These links allow users to navigate to a specific page or service you offer, find directions, or call your business directly with just one click. Below is an example of various ad extensions … Read more
While Google remains mum on the exact formulas they use to calculate quality score, there are a couple factors that we know for sure can help boost your click-through rate and increase overall quality score. These following 3 steps will help raise your score, and as an added benefit, help lower the cost-per-click, giving you … Read more
Google+ has rolled out yet another update this week in an effort to keep up their status as one of the top social networks in the world. It’s been rumored since August of 2012 that Google+ has been working on making custom URLs available, but until now, this feature had not been offered to the … Read more
For those of us in the world of SEO, this seems to happen way too often. Just as we get used to the adjustments that search engines make to improve user experience, they flip the switch on something new. Granted, we all understand that the importance of a great user experience- it’s one of the … Read more
So you’ve finally taken the plunge into paid online advertising to help grow your small business. That’s a step in the right direction. Once your billing, campaigns, ad groups, keywords, bids, rules, ads, etc. are all set up and live, you want to see how they look, so you do a live search. But your … Read more
Google will run every aspect of our lives one day! I am only half joking- but I’m actually afraid this might happen. Yet I, like all of us, continue to faithfully use its resources – I’m really just another one of the “sheep in the flock.” Mainly, I’ve discovered, it is Google’s knack for producing … Read more
