Search Engine Optimization and Paid Search Advertising are both individually effective strategies in promoting your services or brand online, but together, they can be a powerhouse. Cohesiveness between the two helps to build a highly effective campaign with the most profitable keywords and content. Added Exposure: Brand Recognition The more your logo and name are … Read more
There are many factors that can affect your pageās search engine ranking. Fortunately, you can control most of them. Although all major search engines keep their algorithms private, there are factors that have remained true over time no matter what changes are made to the algorithms. Certain factors, such as social media presence and online … Read more
Within a Google Adwords campaign, ad extensions are links that appear below your ad that show useful information to a potential customer. These links allow users to navigate to a specific page or service you offer, find directions, or call your business directly with just one click. Below is an example of various ad extensions … Read more
While Google remains mum on the exact formulas they use to calculate quality score, there are a couple factors that we know for sure can help boost your click-through rate and increase overall quality score. These following 3 steps will help raise your score, and as an added benefit, help lower the cost-per-click, giving you … Read more
Gone are the days of businesses relying on mediums such as the Yellow Pages for advertising. The thick, never ending books have been traded for todayās faster and more reliable technology. Online advertising has become an essential part of running a successful business. Bad exposure, or worse, no exposure can be detrimental to a company. … Read more
So youāve finally taken the plunge into paid online advertising to help grow your small business. Thatās a step in the right direction. Once your billing, campaigns, ad groups, keywords, bids, rules, ads, etc. are all set up and live, you want to see how they look, so you do a live search. But your … Read more
How often do you search for something on the Internet? My guess is that you did it more than once today. In fact, I bet you used a search of some sort to find this article. Thereās a reason Google, Bing and Yahoo have so much power on the internet today. People are curious. The … Read more
Google will run every aspect of our lives one day! I am only half joking- but I’m actually afraid this might happen. Yet I, like all of us, continue to faithfully use its resources ā Iām really just another one of the āsheep in the flock.ā Mainly, Iāve discovered, it is Googleās knack for producing … Read more
