I analyze multiple websites on a daily basis with the primary focus of determining what changes, if any, are needed on a website to help elevate search rankings, but also to assess and evaluate a business’ local presence on the SERPS (Search Engine Results Page), particularly Google. I am always a bit amazed at the … Read more
Everyone has experienced the magic of search engines. Users visit Google.com, type a couple of words into the search bar, and press enter to receive thousands of links to websites that are relevant to the search. As Search Engine Optimization (SEO) professionals, one of the questions we are asked most frequently by small business owners … Read more
We get asked this question a lot, and when we don’t get asked this question we have to ask where are your online reviews? Are gathering reviews for your business a worthwhile investment of time? I say absolutely yes, for a number of reasons. Not the least of which is listening to what your clients … Read more
SEO Dos 1. Create up-to-date content-rich pages that provide useful information. You have probably heard this a million times by now because it is true! Content is, and continues to be King. Creation of content that is engaging, informative, and relevant to the keywords you are targeting is the number one element to a successful … Read more
How do Google and other search engines know what your page is about? Where does the text in a search engine result come from? The answer is Metadata. Metadata is information about information; in the case of a website, its small snippets of HTML code which provide search engines and searchers with information about what … Read more
Search Engine Optimization and Paid Search Advertising are both individually effective strategies in promoting your services or brand online, but together, they can be a powerhouse. Cohesiveness between the two helps to build a highly effective campaign with the most profitable keywords and content. Added Exposure: Brand Recognition The more your logo and name are … Read more
There are many factors that can affect your page’s search engine ranking. Fortunately, you can control most of them. Although all major search engines keep their algorithms private, there are factors that have remained true over time no matter what changes are made to the algorithms. Certain factors, such as social media presence and online … Read more
Google + was created with the intention of going head to head with other social networks such as Facebook and Twitter. Google saw the long game and wanted to capitalize on the social media action. After getting off to a slow start, Google+ is now quickly being recognized as the most valuable social media property. … Read more
The internet has been buzzing (and mildly panicking) recently over the latest Google algorithm update and what that means for SEO. The good news is that Hummingbird wasn’t just sprung on us – Google has actually been introducing it over the last few months as an addition to its current search model. What’s changed: When … Read more
When a writer takes on the task of developing SEO content for a web page, he or she can commit an SEO copywriting faux pas and run into problems. Keyword density, although an integral part of an effective SEO strategy, can lead to more damage than benefit if it becomes an obsession. A copywriter who … Read more
