In the last few years, with the rise of digital marketing, direct mail has been viewed as a less than critical element of an integrated marketing strategy. It has also been perceived by many as nothing more than coupon mailers. However, for small, service-based businesses, targeted direct mail continues to be a powerful tool to … Read more
If you’re a small business owner just getting started on the web, you’ll find there are many tools available for creating your own site. We understand it’s tempting to give them a try, but before you jump in, consider the benefits of using a professional designer along with an integrated marketing plan from a marketing … Read more
It seems there are new website design trends emerging every year. With the steadily increasing popularity of smartphones and tablets, 2013 was dubbed the year of responsive design. But great website design doesn’t stop there. Social media integrationand an updated layout are also key to making sure your site is ready to face 2014.
In my previous blog on ad extensions, I wrote about just a few of the different types of ad extensions available to attach to an ad group or campaign. A recent Google AdWords update (announced at the end of October) changed the effect that ad extensions have on your campaign performance. Prior to this update, … Read more
The world of marketing gets more complex each day: what was once print, radio and TV has grown to include social media, digital marketing and mobile and much more. On top of that, each has their own algorithm, platforms, and trends, and each seems to change at the drop of a hat. How much easier … Read more
There are many factors that can affect your page’s search engine ranking. Fortunately, you can control most of them. Although all major search engines keep their algorithms private, there are factors that have remained true over time no matter what changes are made to the algorithms. Certain factors, such as social media presence and online … Read more
Within a Google Adwords campaign, ad extensions are links that appear below your ad that show useful information to a potential customer. These links allow users to navigate to a specific page or service you offer, find directions, or call your business directly with just one click. Below is an example of various ad extensions … Read more
Social networks come and go (looking at you, Myspace), but social media is definitely here to stay. We’re taking a look back at the major changes to the biggest social networks this year. Facebook Facebook has had a rough year They rolled out unpopular changes like removing the option to remain hidden in search (part … Read more
50 million and counting. That’s the number of websites that the content management system WordPress is running. If you are not a web developer, you may not have heard of WordPress but anyone looking to get the most out of their online marketing should learn the basics. Use WordPress to build your website You’ve probably … Read more
Last week, we touched on understanding analytics for promotional email marketing campaigns. If you missed it, check it out Email size matters Keep an eye on your stats Most email newsletter programs offer reports that contain statistics such as open rate and click-through rate. Pay particular attention to your open and click-through rates, and identify … Read more
