admin One of the biggest challenges for any company with a website and a blog is creating new and compelling content that will not only engage your readers, but give them something useful that they can use. If you are an e-commerce store, publish articles about how to use the products you sell. If you are … Read more
In the age of big data, sharing content is a running battle, especially for a small business. One way to stay ahead of the curve is to build your brand’s image by using an informative picture, otherwise known as an infographic. Few other mediums give you the chance to entice your potential customers with a … Read more
Facebook is an integral part of any business marketing. But just being on Facebook isn’t enough. Time must be devoted to being active on the site to get more share, likes, and comments. Here are 4 tips to increase your Facebook exposure and engagement: 1. Go Visual and post photos instead of text. Photos get … Read more
I’m sure you’ve seen the ads – take this miracle pill and you’ll lose 20 pounds in two weeks without diet or exercise! And while it’s certainly appealing, anyone who has ever tried a fad diet or pill can tell you they don’t work. A juice cleanse may get you five pounds thinner but chances … Read more
Why you should use twitter to market your business We’ve already let you know how Google+ and Pinterest will help your business, but we’d be doing you a disservice if we didn’t take the time now to stress the importance of Twitter as a business tool.  Considering there are approximately 230 million active users on … Read more
How do Google and other search engines know what your page is about? Where does the text in a search engine result come from? The answer is Metadata. Metadata is information about information; in the case of a website, its small snippets of HTML code which provide search engines and searchers with information about what … Read more
Search Engine Optimization and Paid Search Advertising are both individually effective strategies in promoting your services or brand online, but together, they can be a powerhouse. Cohesiveness between the two helps to build a highly effective campaign with the most profitable keywords and content. Added Exposure: Brand Recognition The more your logo and name are … Read more
In the last few years, with the rise of digital marketing, direct mail has been viewed as a less than critical element of an integrated marketing strategy. It has also been perceived by many as nothing more than coupon mailers. However, for small, service-based businesses, targeted direct mail continues to be a powerful tool to … Read more
It seems there are new website design trends emerging every year. With the steadily increasing popularity of smartphones and tablets, 2013 was dubbed the year of responsive design. But great website design doesn’t stop there. Social media integrationand an updated layout are also key to making sure your site is ready to face 2014.
In my previous blog on ad extensions, I wrote about just a few of the different types of ad extensions available to attach to an ad group or campaign. A recent Google AdWords update (announced at the end of October) changed the effect that ad extensions have on your campaign performance. Prior to this update, … Read more
