admin I’m sure you’ve seen the ads – take this miracle pill and you’ll lose 20 pounds in two weeks without diet or exercise! And while it’s certainly appealing, anyone who has ever tried a fad diet or pill can tell you they don’t work. A juice cleanse may get you five pounds thinner but chances … Read more
Why you should use twitter to market your business We’ve already let you know how Google+ and Pinterest will help your business, but we’d be doing you a disservice if we didn’t take the time now to stress the importance of Twitter as a business tool. Considering there are approximately 230 million active users on … Read more
How do Google and other search engines know what your page is about? Where does the text in a search engine result come from? The answer is Metadata. Metadata is information about information; in the case of a website, its small snippets of HTML code which provide search engines and searchers with information about what … Read more
Search Engine Optimization and Paid Search Advertising are both individually effective strategies in promoting your services or brand online, but together, they can be a powerhouse. Cohesiveness between the two helps to build a highly effective campaign with the most profitable keywords and content. Added Exposure: Brand Recognition The more your logo and name are … Read more
In the last few years, with the rise of digital marketing, direct mail has been viewed as a less than critical element of an integrated marketing strategy. It has also been perceived by many as nothing more than coupon mailers. However, for small, service-based businesses, targeted direct mail continues to be a powerful tool to … Read more
It seems there are new website design trends emerging every year. With the steadily increasing popularity of smartphones and tablets, 2013 was dubbed the year of responsive design. But great website design doesn’t stop there. Social media integrationand an updated layout are also key to making sure your site is ready to face 2014.
In my previous blog on ad extensions, I wrote about just a few of the different types of ad extensions available to attach to an ad group or campaign. A recent Google AdWords update (announced at the end of October) changed the effect that ad extensions have on your campaign performance. Prior to this update, … Read more
The world of marketing gets more complex each day: what was once print, radio and TV has grown to include social media, digital marketing and mobile and much more. On top of that, each has their own algorithm, platforms, and trends, and each seems to change at the drop of a hat. How much easier … Read more
There are many factors that can affect your page’s search engine ranking. Fortunately, you can control most of them. Although all major search engines keep their algorithms private, there are factors that have remained true over time no matter what changes are made to the algorithms. Certain factors, such as social media presence and online … Read more
Within a Google Adwords campaign, ad extensions are links that appear below your ad that show useful information to a potential customer. These links allow users to navigate to a specific page or service you offer, find directions, or call your business directly with just one click. Below is an example of various ad extensions … Read more
