The days of writing an annual marketing plan and evaluating it on a quarterly basis are over. With the pervasive nature of the digital age taking over, marketers must adapt and speed up their consumer response rate. According to the Quanzi Institute, Responsive Marketing is the attention to consumer response in the marketing strategy to … Read more
In the age of big data, sharing content is a running battle, especially for a small business. One way to stay ahead of the curve is to build your brand’s image by using an informative picture, otherwise known as an infographic. Few other mediums give you the chance to entice your potential customers with a … Read more
Why you should use twitter to market your business We’ve already let you know how Google+ and Pinterest will help your business, but we’d be doing you a disservice if we didn’t take the time now to stress the importance of Twitter as a business tool. Considering there are approximately 230 million active users on … Read more
How do Google and other search engines know what your page is about? Where does the text in a search engine result come from? The answer is Metadata. Metadata is information about information; in the case of a website, its small snippets of HTML code which provide search engines and searchers with information about what … Read more
Search Engine Optimization and Paid Search Advertising are both individually effective strategies in promoting your services or brand online, but together, they can be a powerhouse. Cohesiveness between the two helps to build a highly effective campaign with the most profitable keywords and content. Added Exposure: Brand Recognition The more your logo and name are … Read more
In the last few years, with the rise of digital marketing, direct mail has been viewed as a less than critical element of an integrated marketing strategy. It has also been perceived by many as nothing more than coupon mailers. However, for small, service-based businesses, targeted direct mail continues to be a powerful tool to … Read more
If you’re a small business owner just getting started on the web, you’ll find there are many tools available for creating your own site. We understand it’s tempting to give them a try, but before you jump in, consider the benefits of using a professional designer along with an integrated marketing plan from a marketing … Read more
The world of marketing gets more complex each day: what was once print, radio and TV has grown to include social media, digital marketing and mobile and much more. On top of that, each has their own algorithm, platforms, and trends, and each seems to change at the drop of a hat. How much easier … Read more
