Countdown to “Mobilegeddon” – Google’s Mobile Update launches April 21

Today marks the final 5 days before Google releases its next algorithm update, slotted for Tuesday, April 21, 2015. And the chatter hasn’t died down. Experts across the web design, search engine optimization, paid search, and content marketing industry are chiming in: Mark the date: April 21. It’s not just another update from Google – … Read more

What the Trada shut down means for your PPC Advertising

Trada, the crowd sourced search engine “marketplace” in Boulder, Colorado, closed its doors on Monday, March 30, leaving its users to recover from the unexpected blow and attempting to restart their PPC advertising campaigns. Founder and CEO Niel Robertson made the announcement with these words: “Trada began its truly innovative approach to managing paid search … Read more

The Critical Difference between “Mobile-Friendly” and “Responsive” Websites

As small business owners, we’ve all seen the trends and heard the stats – so we all know the importance of being found on mobile. More than half of consumer time spent on the internet is on mobile devices — Are you where your customers are looking? Nearly half of consumers say they won’t return … Read more

SEO is Dead! The Birth of Mobile Marketing

Search Engine Optimization. We have all heard of it, and as small business owners we have all worked tirelessly to achieve that coveted top spot of the search engine God we know as Google. We all know about SEO’s dark past, Google’s Panda and Penguin algorithm updates, and that Google’s obsession with cute, black and … Read more

9 Questions to Ask Before you hire a Web Designer

Your website is such an important aspect of your marketing – it is the digital storefront of your business, the first impression many of your customers will have about your business, and the cornerstone of your online marketing strategy. So choosing a website designer might be the most important business decision you make. A good … Read more

A Love Note to Social Media

Dear Social Media, You’ve been in our lives for over a decade, and we are forever grateful for you. Our relationship started out more social, but in recent years you’ve really helped us decrease marketing costs, build relationships with customers, and drive traffic to our sites. Don’t let anyone tell you that you don’t matter! … Read more

Google Update: New design for Admin Console

Google users may have already began to notice design changes across Google services. This comes from a recent initiative towards “Material Design” principles, making the activities and functions you perform regularly easier to access, while creating a unified and consistent look across Google’s apps. For those of you who use Google for Work, the Admin … Read more

Personalizing your Social Media to drive Engagement

As part of our WebPresence and Social media services for our business clients, we are always looking for the best ways to build an online community for our clients. Our goal is to create posts that engage with followers, facilitate conversations, and build brand awareness so they always think of your business first when they … Read more

Responsive, Visually Appealing E-Commerce Website Transformation

When you sell beautiful, picturesque products online, you NEED a visually striking website that highlights them to potential buyers. That’s what the owner of Vintage Body Care knew when she approached Automated Marketing Group for a ecommerce website redesign. Based in Casper, WY, this small, family owned and operated business started with an idea that … Read more

What is Mobile Marketing? And Why does it Matter?

If you’ve kept up with the business advice and trends across the web over the past couple years, you’ve probably heard that you need a mobile strategy and mobile marketing to stay relevant and competitive. With all this hype, we’ve talked to many small business owners who are thrown into a panic, frozen with fear … Read more