The automotive industry, known for its dynamic consumer behavior and fierce competition, constantly seeks innovative marketing strategies to capture the attention of potential buyers. Pay-Per-Click (PPC) advertising has emerged as a powerful tool in this arena. As digital platforms become more integral to consumer journeys, PPC marketing offers automotive marketers the precision, reach, and adaptability … Read more
Automotive businesses must employ effective strategies to stand out against the competition. One of the most powerful yet often overlooked methods is local SEO. Local SEO is not just a trend; it’s an essential tool that can drive significant traffic to your business. Whether you’re running a car dealership, automotive repair shop, or a service … Read more
by David Rogers Will you be caught unprepared when the free car count comes to an end? How quickly will you realize when your car count starts dropping? There are 40,000 fewer bays now than there were in 2016, thanks in large part to the enormous burden caused by COVID that put a lot of … Read more
By David Rogers as published in Shop Owner Magazine Lying to yourself is a terrible way to run your business. It leads to bad decisions, missed opportunities, and the painful death of the shop…sometimes mercifully quick, sometimes excruciatingly slow. Two lies, in particular, are dark, dirty, and destructive. These two lies prevent good operators from … Read more
In the last few years, with the rise of digital marketing, direct mail has been viewed as a less than critical element of an integrated marketing strategy. It has also been perceived by many as nothing more than coupon mailers. However, for small, service-based businesses, targeted direct mail continues to be a powerful tool to … Read more
On the surface, creating a business email list is just for keeping in contact with current customers, potential customers, and other business owners. But today I’m going to prove that it doesn’t stop there. An email contact list actually benefits the rest of your online marketing plan in several ways! Read on for the how-to … Read more
In past posts, we have discussed the importance of having a Facebook page for your business, why it’s important to make your brand more humanand how it’s a <a ” href=”http://www.longtermfix.com/social-media-minute-building-relationships-with-social-networking/”>helpful tool to build solid relationships with your customers. It’s important to remember, that even though your business should certainly be an extension of your … Read more
Summer is coming and I am PUMPED! I can’t wait to have warm mornings, full bays and happy techs, walleye biting and me biting walleye, and you making lots of money like me….but WAIT!!!!! You are going to be really, really busy this summer, right? I mean I’ve already scheduled some vacations and travel — … Read more
One of the most rewarding parts about working at AMG is the opportunity to get to know each one of our clients. We love to share happy news, celebrate successes, or hear about the general goings-on in the lives of our clients. Because we truly enjoy getting to know each client, it makes us want … Read more
Google is using social media more and more in their search results? Check out the following image: With social media becoming a major player in today’s search engine ranking results, it has never been more critical than now to have your accounts PROFESSIONALLY managed. One poorly chosen response or statement, and your company’s reputation in … Read more
