The internet has been buzzing (and mildly panicking) recently over the latest Google algorithm update and what that means for SEO. The good news is that Hummingbird wasnât just sprung on us â Google has actually been introducing it over the last few months as an addition to its current search model. Whatâs changed: When … Read more
When a writer takes on the task of developing SEO content for a web page, he or she can commit an SEO copywriting faux pas and run into problems. Keyword density, although an integral part of an effective SEO strategy, can lead to more damage than benefit if it becomes an obsession. A copywriter who … Read more
Email marketing is as crucial of a component as social media marketing when it comes to growing your company. With the right execution, an email marketing campaign can be highly effective in helping your business gain potential customers and establishing your brand further. Itâs important to remember there is a method to the madness in … Read more
Remember the days when websites used numeric counters on their pages to see how many people had been to their site? These counters quietly disappeared from the web and with good reason. Theyâre not very accurate, canât track any demographic information and are usually not very well integrated into the layout of the site. Now … Read more
Gone are the days of businesses relying on mediums such as the Yellow Pages for advertising. The thick, never ending books have been traded for todayâs faster and more reliable technology. Online advertising has become an essential part of running a successful business. Bad exposure, or worse, no exposure can be detrimental to a company. … Read more
For those of us in the world of SEO, this seems to happen way too often. Just as we get used to the adjustments that search engines make to improve user experience, they flip the switch on something new. Granted, we all understand that the importance of a great user experience- itâs one of the … Read more
Don’t let your website hurt your business Your website is the online personality and cornerstone of your business. The look of your a site can inspire trust or turn potential customers away. Here are some tips for designing a great website for your small business. Have a Logo You need to separate your business from … Read more
In its 3rd year, Pinterest is still gaining popularity as both an alternative and compliment to other social networking options. With over 48 million global users, Pinterest drives almost as much traffic as Twitter and itâs âpin itâ button gets 10 times the clicks of the âtweetâ button around the web. The value of this … Read more
So youâve finally taken the plunge into paid online advertising to help grow your small business. Thatâs a step in the right direction. Once your billing, campaigns, ad groups, keywords, bids, rules, ads, etc. are all set up and live, you want to see how they look, so you do a live search. But your … Read more
We all have heard of that company that offers the quick fixâthat big return that is so unbelievable it canât be true. For example: âIâll send you a million dollars from my account in Nigeria from your long-lost cousin if you write me a check for 10% today!â Itâs easy to get pulled into the … Read more
