Remember the days when websites used numeric counters on their pages to see how many people had been to their site? These counters quietly disappeared from the web and with good reason. They’re not very accurate, can’t track any demographic information and are usually not very well integrated into the layout of the site. Now … Read more
Gone are the days of businesses relying on mediums such as the Yellow Pages for advertising. The thick, never ending books have been traded for today’s faster and more reliable technology. Online advertising has become an essential part of running a successful business. Bad exposure, or worse, no exposure can be detrimental to a company. … Read more
For those of us in the world of SEO, this seems to happen way too often. Just as we get used to the adjustments that search engines make to improve user experience, they flip the switch on something new. Granted, we all understand that the importance of a great user experience- it’s one of the … Read more
Don’t let your website hurt your business Your website is the online personality and cornerstone of your business. The look of your a site can inspire trust or turn potential customers away. Here are some tips for designing a great website for your small business. Have a Logo You need to separate your business from … Read more
In its 3rd year, Pinterest is still gaining popularity as both an alternative and compliment to other social networking options. With over 48 million global users, Pinterest drives almost as much traffic as Twitter and it’s “pin it” button gets 10 times the clicks of the “tweet” button around the web. The value of this … Read more
So you’ve finally taken the plunge into paid online advertising to help grow your small business. That’s a step in the right direction. Once your billing, campaigns, ad groups, keywords, bids, rules, ads, etc. are all set up and live, you want to see how they look, so you do a live search. But your … Read more
We all have heard of that company that offers the quick fix—that big return that is so unbelievable it can’t be true. For example: “I’ll send you a million dollars from my account in Nigeria from your long-lost cousin if you write me a check for 10% today!” It’s easy to get pulled into the … Read more
There’s no denying that social media has become a key player in the marketing world in this day and age. As businesses, we need to strive to dominate on social media — we need to push for more followers, more likes, more shares, more comments… the list goes on. But one of the biggest questions … Read more
As the social media revolution continues, companies are reaping the benefits of easily reaching their customer base on a personal level more frequently. Smartphones, tablets and laptops are giving consumers the opportunity to surround themselves with information wherever they may be. When a company takes advantage of this opportunity it is able to personally connect … Read more
Have you ever been caught in a conversation about what’s trending on Twitter or someone’s latest #Vine video and been completely lost? To many, Twitter is like the first day of a foreign language class where everything you read and hear seems like gibberish that is never going to make sense. Then after a little … Read more
