Color Design in Websites

Color is one of the most important aspects of design. But where do you start? What colors are right for your business? The infographic below provides some information about the psychological aspects of color, and will give you some guidance on choosing the right colors to represent you. Click for larger image Sites referenced in … Read more

Google Algorithm Updates: What You Need to Know

Everyone has experienced the magic of search engines. Users visit Google.com, type a couple of words into the search bar, and press enter to receive thousands of links to websites that are relevant to the search. As Search Engine Optimization (SEO) professionals, one of the questions we are asked most frequently by small business owners … Read more

Importance of Hashtags

#ThrowbackThursday, #Selfie, #NoFilter. Hashtags have become a staple within our social media culture. You can now find them on Facebook, Twitter, Instagram, Google+, Vine, Pinterest, and even YouTube. So why are hashtags so important? And where can you find trending hashtags? Hashtags improve searchability, tap into trends, and add flavor to your content. Consider your … Read more

How do Online Reviews affect Local SEO and Why are they Important?

We get asked this question a lot, and when we don’t get asked this question we have to ask where are your online reviews?  Are gathering reviews for your business a worthwhile investment of time?  I say absolutely yes, for a number of reasons.  Not the least of which is listening to what your clients … Read more

New Twitter Profile: Everything You Need to Know

You’ll notice Twitter introduced a major facelift to their profile pages last month. Moving towards a Facebook feel, the new profile places more emphasis on images and top content. With the official switch to new profiles taking place today, here is everything you need to know about the update. Header Image The new header image … Read more

SEO Dos and Don’ts

SEO Dos 1. Create up-to-date content-rich pages that provide useful information. You have probably heard this a million times by now because it is true! Content is, and continues to be King. Creation of content that is engaging, informative, and relevant to the keywords you are targeting is the number one element to a successful … Read more

Finding compelling content for a Blog can be easier than you think

One of the biggest challenges for any company with a website and a blog is creating new and compelling content that will not only engage your readers, but give them something useful that they can use. If you are an e-commerce store, publish articles about how to use the products you sell. If you are … Read more

Responsive Marketing-Why Listening to Your Customers is Important

The days of writing an annual marketing plan and evaluating it on a quarterly basis are over. With the pervasive nature of the digital age taking over, marketers must adapt and speed up their consumer response rate. According to the Quanzi Institute, Responsive Marketing is the attention to consumer response in the marketing strategy to … Read more