Are you using analytics to develop your content marketing strategy? You should be! With so much data available online, it’s easier than ever to craft effective, targeted messages using real results. AMG can help you build better content with analytics! Here’s why and how.
You are probably familiar with what Adwords is and how it can help generate leads or sales for your business. As Adwords advertising has become more popular the cost of it has gone up, particularly over the last 5 years. However, compared to many other forms of print advertising and other media, Adwords is still … Read more
Your customers have access to many different review sites such as Yelp.com, YellowPages.com and even your Google + and social media pages to leave a testimonial about the service they received at your business. According to this survey by Nielsen.com, 70% of consumers say online reviews are among the most trusted source for information, and … Read more
Emily Adams, our content marketing specialist, recently wrote an article about free or low-cost ways to market your small business. This article includes advice on how to build your brand, grow with social media and develop a good website. From the article on wework.com: “Marketing your business online is now more accessible than ever before. … Read more
There may not be a formula to great Facebook content, but there are certainly things you can do to make your posts more successful. Take a look at the example below: The image will be the first thing that people notice. Posts with images perform better than posts without or posts with link thumbnails. Make … Read more
You may have heard that in online marketing it is important to continually test things for different angles and different ways of presenting information in order to improve conversions and generate more leads from your website. That’s a pretty universal concept in any kind if Direct Response marketing, whether you are talking about Direct Mail, … Read more
Powerful online presence is more important than ever. It’s not good enough to just have online marketing, every aspect needs to be integrated. AMG offers comprehensive WebPresence services of web design, SEO, social media and content marketing. Learn how and why to tie each of these services together.
Pinterest, the bookmarking social network, announced Tuesday that a new robust analytics tool is now available to businesses. Within the new analytics dashboard you can now see number of users who engage with your pins, pins that generate the most impressions, user demographics, off-network data for social plugins and more. This is a major upgrade … Read more
On July 24, 2014, Google rolled out their new algorithm update, named Pigeon by Search Engine Land, which ties deeper into Google’s local web search capabilities. This means the search engine giant is putting more value on brands that have online reviews on local review pages such as Google+ and Yelp.com. What does this mean … Read more
While the recent attempts by organizations to blackmail/extort webmasters and website owners are not necessarily new, they might be new to many of you. We wanted to take a moment and help you understand what is going on out there in cyberspace, including some ways you can combat these threats. Essentially what is happening this … Read more
