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Should you say “Happy Holidays” in your marketing message? What about “Merry Christmas” or “Happy Hanukah”? Is it better to avoid the greeting altogether to guarantee you won’t accidentally offend someone? It all comes down to one thing – knowing your audience.
At AMG, we believe it’s not what you do. It’s not even how you do it. It’s WHY you do it that matters. Automated Marketing Group was born out of a need to support local business owners. Years before we even considered starting a marketing company, our sister company, Auto Profit Masters, was bringing auto … Read more
In an attempt to gain new users and engage existing users, Twitter will be launching many new features over the next couple months. Slow user growth has been a major concern in recent months, and Twitter shares fell as much as 12% in Q3. This site overhaul definitely looks to address new user growth first … Read more
One business having multiple websites is not a good thing. We have been seeing more and more of this type of activity, especially when it comes to hiring companies to run Adwords or PPC campaigns. The keys to any successful Adwords campaign are not only optimized, well-researched keyword and ad development, but also well optimized … Read more
Are you using analytics to develop your content marketing strategy? You should be! With so much data available online, it’s easier than ever to craft effective, targeted messages using real results. AMG can help you build better content with analytics! Here’s why and how.
You are probably familiar with what Adwords is and how it can help generate leads or sales for your business. As Adwords advertising has become more popular the cost of it has gone up, particularly over the last 5 years. However, compared to many other forms of print advertising and other media, Adwords is still … Read more
Your customers have access to many different review sites such as Yelp.com, YellowPages.com and even your Google + and social media pages to leave a testimonial about the service they received at your business. According to this survey by Nielsen.com, 70% of consumers say online reviews are among the most trusted source for information, and … Read more
Emily Adams, our content marketing specialist, recently wrote an article about free or low-cost ways to market your small business. This article includes advice on how to build your brand, grow with social media and develop a good website. From the article on wework.com: “Marketing your business online is now more accessible than ever before. … Read more
There may not be a formula to great Facebook content, but there are certainly things you can do to make your posts more successful. Take a look at the example below: The image will be the first thing that people notice. Posts with images perform better than posts without or posts with link thumbnails. Make … Read more
You may have heard that in online marketing it is important to continually test things for different angles and different ways of presenting information in order to improve conversions and generate more leads from your website. That’s a pretty universal concept in any kind if Direct Response marketing, whether you are talking about Direct Mail, … Read more
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