Will (Chief Information Officer) 
If you are a business owner, then you know that keeping a good reputation with your customers and community is a vital part of running a successful business. One of the best inexpensive ways to keep your reputation sparkling is by using testimonials. The most accurate way to explain the potential of a testimonial is … Read more
The days of writing an annual marketing plan and evaluating it on a quarterly basis are over. With the pervasive nature of the digital age taking over, marketers must adapt and speed up their consumer response rate. According to the Quanzi Institute, Responsive Marketing is the attention to consumer response in the marketing strategy to … Read more
The concept of being able to reach scores of potential customers with one marketing message makes email marketing a powerful tool. Focused, relevant, and consistent campaigns have the power to attract and cultivate customers; by that same token, a poorly crafted email can be just as destructive to your image and drive customers away. As … Read more
Like most things in life, there is a right way and wrong way to do marketing. Over the next few weeks, our team is going to be sharing our thoughts on some of the most important dos and don’ts of marketing for your small business. In our first segment, we would like to let you … Read more
Ask anyone in marketing and they will tell you content marketing is crucial to the success of your business now more than ever. Content creation gives your business a chance to come across as an original, fresh and stimulating source for your audience, while presenting industry-relevant information consumers will find useful. While we know how … Read more
Twitter’s New Update is Latest Blow in Social Media Showdown If we compared social media to a boxing event, we would have Facebook &Instagram in one corner and Twitter & Vine in the opposing. It seems lately that these partnerships are in a constant battle to keep up with one another in cutting edge updates … Read more
Google+ has rolled out yet another update this week in an effort to keep up their status as one of the top social networks in the world. It’s been rumored since August of 2012 that Google+ has been working on making custom URLs available, but until now, this feature had not been offered to the … Read more
When a writer takes on the task of developing SEO content for a web page, he or she can commit an SEO copywriting faux pas and run into problems. Keyword density, although an integral part of an effective SEO strategy, can lead to more damage than benefit if it becomes an obsession. A copywriter who … Read more
There’s no denying that social media has become a key player in the marketing world in this day and age. As businesses, we need to strive to dominate on social media — we need to push for more followers, more likes, more shares, more comments… the list goes on. But one of the biggest questions … Read more
As the social media revolution continues, companies are reaping the benefits of easily reaching their customer base on a personal level more frequently. Smartphones, tablets and laptops are giving consumers the opportunity to surround themselves with information wherever they may be. When a company takes advantage of this opportunity it is able to personally connect … Read more
