Within a Google Adwords campaign, ad extensions are links that appear below your ad that show useful information to a potential customer. These links allow users to navigate to a specific page or service you offer, find directions, or call your business directly with just one click. Below is an example of various ad extensions … Read more
While Google remains mum on the exact formulas they use to calculate quality score, there are a couple factors that we know for sure can help boost your click-through rate and increase overall quality score. These following 3 steps will help raise your score, and as an added benefit, help lower the cost-per-click, giving you … Read more
Gone are the days of businesses relying on mediums such as the Yellow Pages for advertising. The thick, never ending books have been traded for todayās faster and more reliable technology. Online advertising has become an essential part of running a successful business. Bad exposure, or worse, no exposure can be detrimental to a company. … Read more
So youāve finally taken the plunge into paid online advertising to help grow your small business. Thatās a step in the right direction. Once your billing, campaigns, ad groups, keywords, bids, rules, ads, etc. are all set up and live, you want to see how they look, so you do a live search. But your … Read more
Google will run every aspect of our lives one day! I am only half joking- but I’m actually afraid this might happen. Yet I, like all of us, continue to faithfully use its resources ā Iām really just another one of the āsheep in the flock.ā Mainly, Iāve discovered, it is Googleās knack for producing … Read more
