The progress of technology this century has been nothing short of remarkable. In less than two decades, we’ve seen the Internet become the world’s primary medium, cellphones evolve from simple mobile telephones into handheld mega-computers and online social networking become a driving force in all walks of life. While the progress made in the new … Read more
Think about your business website. It probably has a home page, about us page, contact page, maybe a few pages for specialty products or services… How often do you update your website? Once you get the content finalized and your website published, chances are your don’t think about it again unless your business grows or … Read more
As we all know, people are pretty much on their phones 24/7 nowadays. With eyeballs constantly on mobile devices as opposed to more traditional media sources like TVs or billboards, the tablet/smartphone-sphere is definitely an appealing realm for marketers to try and be a part of. Most modern digital resources integrate with mobile platforms relatively … Read more
Two of the biggest sporting spectacles on the planet took place earlier this month, with the National Football League’s Super Bowl having been staged at Minneapolis’ U.S. Bank Stadium in early-February and the 23rd Winter Olympics having gone from Feb. 9-25 in PyeongChang, South Korea. With such prominent events being at the forefront of our … Read more
The further we get into the 21st century, the more rapidly things seem to change and evolve as technology’s influence expands in scope and the Global Village shrinks to a Global Studio Apartment. This dynamic exists in every discipline and industry imaginable – modern or traditional – very much including marketing. Marketing has always been … Read more
The prevalence of online review sites has grown exponentially in recent years, both in terms of quantity and importance. Everyone is a critic nowadays and websites like Yelp as well as social media platforms like Facebook make their opinion matter in a very real way. If you run a small business, word of mouth is … Read more
1. WebPresence™ WebPresence™ also known as Online Presence is everywhere your business information is found online. This includes your website, your social media channels and your local review pages. Why: Most small business owners don’t take the time to maintain their WebPresence™ which means they aren’t taking control of the information their business is … Read more
If you are a business owner, then you know that keeping a good reputation with your customers and community is a vital part of running a successful business. One of the best inexpensive ways to keep your reputation sparkling is by using testimonials. The most accurate way to explain the potential of a testimonial is … Read more
Your website is an integral part of your business. It may have been state-of-the-art when it was built, but web technology changes so quickly that your website might not be as current as you think. Is it time for a website upgrade or redesign? Here are some tips to help you decide if it’s time … Read more
With Valentine’s Day around the corner and romance in the air, now is the perfect time to show your marketing a little love! These 5 simple techniques are an easy way to ramp up your marketing this month. Keep it Simple Focus on what is important, and make that your message. If you cut through the … Read more
