The Importance of Visual Branding

As a full-service marketing agency, AMG develops brands and images for clients from all walks of life from several different industries. From building beautiful websites, creating social media campaigns, running email marketing programs, to branding campaigns for businesses of all types and sizes – image is inherent in every aspect of marketing.

One major thing we try to do with each of these services, in every marketing and branding effort for every client, is to create a consistent visual message across all these channels. Maintaining that consistent look is really important to keep your brand not only identifiable, but also unique.

From logos and colors to the message and tone, maintaining a level of consistency makes current and future customers comfortable with your business across every channel, and helps keep your business top of mind.

Whether you are selling handmade soap, women’s motorcycle clothing, or are an automotive repair business, never underestimate the value of a quality photograph.

In our effort to support local businesses, we offer free marketing and website assessments to offer our support and advice at no obligation. One thing we always take note of is the quality of the images used on websites and across a business’ online presence.

On your website and print marketing materials, the quality of the image matters. Your website makes a lasting impression, so why not make it pop? A quality, engaging image will make a strong first impression, will keep people on your site longer, and will keep them coming back.

This doesn’t mean that you need to invest thousands of dollars into an image and photography campaign. If professional photography is just absolutely not in your budget at all, then more often than not stock images are a better-than-viable option. They will come off more professional and enhance your branding much better than taking snapshots with a smartphone and throwing them up on your site will.

Every picture tells a story — what do you want the story your customers and your perspective customers absorb to be?