If you’re running a website, it’s important to make sure that you’re doing everything to optimize it for search engines. Unfortunately, many people make common mistakes that can hurt their ranking and visibility. In this post, we’ll discuss some of the most common beginner SEO mistakes to avoid on your website.
1. Missing Title Tags
One of the most important aspects of search engine optimization is your title tag. Your title tag tells search engines what your page is about, and it’s one of the first things that people see when they’re searching for a particular topic. If you don’t have a good title tag on your website, then search engines might miss out on some important information about your website. There are plenty of resources out there that can tell you how to write a good title tag, but make sure that it’s written in a way that summarizes the content of each page on your site.
2. Not Having a Clear Site Architecture
Another mistake that people make is not having a good site architecture. This is the structure of your website and how your pages are organized. If you don’t have a clear site map, search engines might have problems indexing and ranking certain pages on your website. Your web design agency should help you create a good site map that’ll help search engines understand what each page on your website is about.
3. Not Optimizing for Mobile Users
In this day and age, more people use mobile devices to access the Internet than desktops. That means that if your website isn’t optimized for mobile users, you’re going to be losing a lot of traffic from people visiting your site on their smartphone or tablet. Mobile optimization is a must if you want to stay competitive, and it’s something that most web design agencies should be able to help with.
4. KeyWord Stuffing
Another mistake beginners make is that they stuff their content with lots of keywords. Google doesn’t like this because it makes the page look spammy to people searching for information. Instead, you should use your keywords naturally throughout your copy and let them flow in your text so that people can still easily read through your content. You can also use Google’s keyword planner to help you choose the right keywords that people are searching for.
With the right web design and SEO strategy, you can start to rank on search engines and get more traffic to your website. Ensure that you’re not making beginner SEO mistakes as listed above, as they can hurt your rankings and traffic. If you need assistance with any of the above, do not hesitate to reach out, and we’d be happy to help.