A Picture is worth a thousand words. Make that 60,000. Visual information is processed 60,000 times faster than text in your brain (Wishpond). When you incorporate images into your marketing mix, you’ll be able to communicate more information faster – more value for your consumer! Attention Images grab your attention. Where does your eye go? We’re … Read more
Technology is increasing and providing us with newer, better and smarter devices, and with the increase of technology, there is also an increase in the internet traffic generated by our mobile devices. This causes a growing need for businesses to accommodate these mobile users on the web, and what some small businesses may not know … Read more
Think about your business website. It probably has a home page, about us page, contact page, maybe a few pages for specialty products or services… How often do you update your website? Once you get the content finalized and your website published, chances are your don’t think about it again unless your business grows or … Read more
SEO Dos 1. Create up-to-date content-rich pages that provide useful information. You have probably heard this a million times by now because it is true! Content is, and continues to be King. Creation of content that is engaging, informative, and relevant to the keywords you are targeting is the number one element to a successful … Read more
In the age of big data, sharing content is a running battle, especially for a small business. One way to stay ahead of the curve is to build your brand’s image by using an informative picture, otherwise known as an infographic. Few other mediums give you the chance to entice your potential customers with a … Read more
Ask anyone in marketing and they will tell you content marketing is crucial to the success of your business now more than ever. Content creation gives your business a chance to come across as an original, fresh and stimulating source for your audience, while presenting industry-relevant information consumers will find useful. While we know how … Read more
If you’re a small business owner just getting started on the web, you’ll find there are many tools available for creating your own site. We understand it’s tempting to give them a try, but before you jump in, consider the benefits of using a professional designer along with an integrated marketing plan from a marketing … Read more
There are many factors that can affect your page’s search engine ranking. Fortunately, you can control most of them. Although all major search engines keep their algorithms private, there are factors that have remained true over time no matter what changes are made to the algorithms. Certain factors, such as social media presence and online … Read more
50 million and counting. That’s the number of websites that the content management system WordPress is running. If you are not a web developer, you may not have heard of WordPress but anyone looking to get the most out of their online marketing should learn the basics. Use WordPress to build your website You’ve probably … Read more
When a writer takes on the task of developing SEO content for a web page, he or she can commit an SEO copywriting faux pas and run into problems. Keyword density, although an integral part of an effective SEO strategy, can lead to more damage than benefit if it becomes an obsession. A copywriter who … Read more
