Email marketing, despite the rise of numerous other digital channels, has consistently proven itself as one of the most resilient and effective tools for businesses. With its potential for personalization and a direct line to consumers, email marketing continues to deliver astounding results in terms of engagement and conversion. This blog post will explore why … Read more
With so much information online, it’s easier than ever to send targeted personal messages, like birthday wishes, as part of a brand’s marketing plan.
Are you using analytics to develop your content marketing strategy? You should be! With so much data available online, it’s easier than ever to craft effective, targeted messages using real results. AMG can help you build better content with analytics! Here’s why and how.
Emily Adams, our content marketing specialist, recently wrote an article about free or low-cost ways to market your small business. This article includes advice on how to build your brand, grow with social media and develop a good website. From the article on wework.com: “Marketing your business online is now more accessible than ever before. … Read more
On July 24, 2014, Google rolled out their new algorithm update, named Pigeon by Search Engine Land, which ties deeper into Google’s local web search capabilities. This means the search engine giant is putting more value on brands that have online reviews on local review pages such as Google+ and Yelp.com. What does this mean … Read more
How many emails do you write in a day? Dozens? Hundreds? Email has become a vital part of communication, especially for professionals. If you have a thought to share with a friend, a question to ask a colleague, or a suggestion to offer a client, chances are you will pull open your email and write … Read more
The concept of being able to reach scores of potential customers with one marketing message makes email marketing a powerful tool. Focused, relevant, and consistent campaigns have the power to attract and cultivate customers; by that same token, a poorly crafted email can be just as destructive to your image and drive customers away. As … Read more
Last week, we touched on understanding analytics for promotional email marketing campaigns. If you missed it, check it out Email size matters Keep an eye on your stats Most email newsletter programs offer reports that contain statistics such as open rate and click-through rate. Pay particular attention to your open and click-through rates, and identify … Read more
There are many ways to measure promotional email marketing campaign success. Silverpop did a yearlong study of email marketing metrics from Q1 to Q4 for 2012 and has shared some valuable insights with the marketing world. According to the study, having average promotional email marketing metrics now means you have poor performing emails, so it’s … Read more
Email marketing is as crucial of a component as social media marketing when it comes to growing your company. With the right execution, an email marketing campaign can be highly effective in helping your business gain potential customers and establishing your brand further. It’s important to remember there is a method to the madness in … Read more
