Why You Should Be Putting Extra Resources in SEO


Most people conduct online research before making a purchase decision for a product or service. Search engines, like Google and Bing, are where most people start their research to learn more and make informed decisions when choosing to pay for goods or services. Consumer’s reliance on search engines makes it important to invest in search … Read more

5 Benefits of Using PPC Services

PPC services

Pay-per-click services are a great way to help your business reach its goals. This powerful marketing tool lets companies display ads on popular search engines like Google. However, they only pay when a user clicks on the ad. According to Marketing Evolution, 86% of people would pay more for a better customer experience as of … Read more

3 Ways Content Marketing Can Help Your Business Grow


It’s important to update your website regularly since putting up new content tells Google that your site is an active one, not dormant. Content marketing is a great way to help your business grow. Here are three ways that it does just that. 1. You Can Directly Answer Your Audience’s Questions Here’s where you’re directly in control. … Read more

5 Mistakes to Avoid in Marketing Emails

digital marketing

Marketing emails are a crucial part of any digital marketing strategy, allowing you to reach your target audience directly for a relatively low cost. According to HubSpot, within the last 12 months, 77% of marketers have experienced more engagement due to their email campaigns. However, marketing emails can also be easily ignored or even marked … Read more

What Is Pay-Per-Click Advertising?

According to Web FX, when it comes to pay-per-click advertising, businesses receive an average of $2 for every $1 of their investment. Often referred to as PPC, this type of digital marketing is an effective way to get businesses of all sizes noticed. Continue reading to learn more about how PPC services can help give … Read more

What Is Local SEO?


If you’re paying attention to marketing trends, there’s no doubt you’ve heard the term “local SEO.” Local SEO is search engine optimization that targets your local audience. It helps to push your website to the top of search engine rankings. So, how does local SEO work, and why is it so important? Continue reading to … Read more

4 Best Social Media Platforms to Grow Your Business

content marketing

Social media isn’t just for sharing silly memes or pictures of your breakfast anymore. In recent years, social media has become a powerful marketing tool for businesses large and small. With over 3.5 billion active social media users worldwide, there’s a vast potential audience for your business on these platforms. With so many content marketing … Read more