admin How do you know if your marketing is working? Every business owner has asked this question—and the answer is critically important to your success. Here’s the problem: ad vendors are great salesmen. They stroke your ego while reaching for your pocketbook. They’ll offer reports and metrics and numbers (and if they don’t offer anything, walk … Read more
Remember the creepy Burger King mascot? The “King” — a man in royal robes with a shiny, frozen smile that never moved — first appeared in 2003. Someone thought it was a good idea. It wasn’t. Burger King was #2 in fast food burgers. They wanted to overtake McDonald’s. So they poured money into campaigns … Read more
Before you hit “Post” on Facebook, ask yourself these 5 questions: Does this post have a goal? (Traffic? Engagement? Awareness?) Did I include a call-to-action? (Click here, Register now, Learn more) Am I trying too hard? (The best brand posts blend in with content from friends) Is it easy to understand? (If it needs a … Read more
by David Rogers Will you be caught unprepared when the free car count comes to an end? How quickly will you realize when your car count starts dropping? There are 40,000 fewer bays now than there were in 2016, thanks in large part to the enormous burden caused by COVID that put a lot of … Read more
Mike Veenstra ditched stale marketing techniques and began targeting higher-quality customers – it worked. as published in Shop Owner Magazine For Mike Veenstra, the search is on for location number three. But for the lifelong Grand Rapids, MI, resident and third-generation repair shop owner, the path to owning multiple locations has been a winding … Read more
By David Rogers as published in Shop Owner Magazine Lying to yourself is a terrible way to run your business. It leads to bad decisions, missed opportunities, and the painful death of the shop…sometimes mercifully quick, sometimes excruciatingly slow. Two lies, in particular, are dark, dirty, and destructive. These two lies prevent good operators from … Read more
by David Rogers  |  published in Shop Owner Magazine Don’t just eliminate low-quality customers, but maximize the valuable customers being driven by advertising efforts. Are all customers good customers? I’m not talking about the obvious horror stories, of course. We’ve all run into a buzzsaw of a customer on their worst day. But … Read more
by David Rogers You have drawn new clients through savvy advertising, well done! Yet, there’s more to uncover toward jet-setting your marketed foundation. How do you create a business that lasts? For small business owners, that’s no small question. You’ve poured blood, sweat, tears, and no small amount of money into building your business … Read more
The new year brings the promise of change and the hope for a better year  David Rogers It started before Thanksgiving this year, the relentless pounding of the self-improvement drums. Subscribe to this delivery service for fresh healthy food! Buy this exercise bike to get in shape! Use this … Read more
AMG Recognized By Colorado Biz Magazine Again. Thanks again to YOU, our Automated Marketing Group family of clients for voting us as one of the very best at what we do! Being recognized as one of the top Marketing – Advertising Agencies AND one of the very best Digital Marketing Firms in Colorado is both … Read more
