Google Analytics: Make Your Website Count (without a counter)

Remember the days when websites used numeric counters on their pages to see how many people had been to their site? These counters quietly disappeared from the web and with good reason. They’re not very accurate, can’t track any demographic information and are usually not very well integrated into the layout of the site. Now … Read more

FAQ’s For Paid Search Advertising

Gone are the days of businesses relying on mediums such as the Yellow Pages for advertising. The thick, never ending books have been traded for today’s faster and more reliable technology. Online advertising has become an essential part of running a successful business. Bad exposure, or worse, no exposure can be detrimental to a company. … Read more

SEO Advice-Why Does Google Change Their Algorithm?

For those of us in the world of SEO, this seems to happen way too often. Just as we get used to the adjustments that search engines make to improve user experience, they flip the switch on something new. Granted, we all understand that the importance of a great user experience- it’s one of the … Read more

5 Ways Pinterest Helps Social Media Marketing

In its 3rd year, Pinterest is still gaining popularity as both an alternative and compliment to other social networking options. With over 48 million global users, Pinterest drives almost as much traffic as Twitter and it’s “pin it” button gets 10 times the clicks of the “tweet” button around the web. The value of this … Read more

Why Can’t I See My Paid Search Ads?

So you’ve finally taken the plunge into paid online advertising to help grow your small business. That’s a step in the right direction. Once your billing, campaigns, ad groups, keywords, bids, rules, ads, etc. are all set up and live, you want to see how they look, so you do a live search. But your … Read more

Keyword Research is the Key

We all have heard of that company that offers the quick fix—that big return that is so unbelievable it can’t be true. For example: “I’ll send you a million dollars from my account in Nigeria from your long-lost cousin if you write me a check for 10% today!” It’s easy to get pulled into the … Read more

Why SEO Is More Than A Few Keywords

How often do you search for something on the Internet? My guess is that you did it more than once today. In fact, I bet you used a search of some sort to find this article. There’s a reason Google, Bing and Yahoo have so much power on the internet today. People are curious. The … Read more