We’ve already let you know how Google+ and Pinterest will help your business, but we’d be doing you a disservice if we didn’t take the time now to stress the importance of Twitter as a business tool. Considering there are approximately 230 million active users on Twitter posting 500 million tweets per day, you’re missing out if you’re not taking advantage of this valuable tool. Here are 3 good reasons to get started:
1. To create and maintain relationships with your customers
As with all social media platforms, your main goal on Twitter should be connecting with your customers. Answer their questions, respond to their praise (or complaints), post links to industry articles your customers would find interesting, thank them for being a customer, etc. Photos are also becoming more important on Twitter, especially considering their experiment with a more visual timeline. Just remember, Twitter has a character limit of 140 characters, so you have to be to-the-point in your tweets.
2. To connect with businesses in your area
Twitter is great for connecting you with other local businesses or even large brands you’re fond of. Is there a restaurant your employees frequent? A fellow small business around the corner? A brand you love? Follow and interact with them on Twitter! The more interaction you have with other companies, the more likely they’ll follow you back and share your content.
3. To connect with other industry professionals or leaders
Engage with and share the content of others in your industry, especially industry leaders or brands. Being aware of and taking advantage of their expertise lends you credibility and may help you grow your own expertise.
Twitter users are hungry for information. If you’re not providing it to them, someone else is, so the time to start tweeting is now. If you’re not sure how to get started or want to learn about other social media platforms and how to leverage them for your business, contact us today. AMG offers a variety of social media services that can be customized to the needs of your business and industry.