A solid presence on the web is critical to the success of a business in our digitally evolved world. But with so many opportunities to reach your customer online, how do you know where to focus your marketing efforts?
- You could invest time and money developing a flashy website – but it won’t do you any good if your customer can’t find it. An awesome design won’t mean anything to your customers unless they can find the information they are looking for when they get to your site.
- You could spend hours researching and adding keywords and meta data on your site – but SEO has evolved past the time when simple tricks and loopholes could get your site to the top of Search Engine Results Pages. You also need quality content and fresh updates to keep your website relevant.
- You could write regular blogs on your website – but it won’t drive traffic unless customers discover them, and actually want to read what you have to say. You won’t be able to know unless you communicate with your customers and collect data and analytics to find out what works.
- You could create Facebook, Twitter, Google+ accounts for your business – but it won’t drive business unless you use post engaging content, share your original posts, link back to your website, and develop relationships with your customers.
The key to effective online presence is an integrated online marketing strategy – the truth is you need all of these elements for powerful web presence for your business. But it is easier than it sounds! Check out the presentation below for more on how your website, local SEO, social media, and content marketing can work together to form the ultimate WebpresenceTM for your business!
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