Why Your Website Should be Built in WordPress

50 million and counting. That’s the number of websites that the content management system WordPress is running. If you are not a web developer, you may not have heard of WordPress but anyone looking to get the most out of their online marketing should learn the basics. Use WordPress to build your website You’ve probably … Read more

How to Analyze and Measure the Success of Promotional Email Campaigns – Part 2

Last week, we touched on understanding analytics for promotional email marketing campaigns. If you missed it, check it out Email size matters Keep an eye on your stats Most email newsletter programs offer reports that contain statistics such as open rate and click-through rate. Pay particular attention to your open and click-through rates, and identify … Read more

How to Analyze and Measure the Success of Promotional Email Campaigns – Part 1

There are many ways to measure promotional email marketing campaign success. Silverpop did a yearlong study of email marketing metrics from Q1 to Q4 for 2012 and has shared some valuable insights with the marketing world. According to the study, having average promotional email marketing metrics now means you have poor performing emails, so it’s … Read more

FAQ’s For Paid Search Advertising

Gone are the days of businesses relying on mediums such as the Yellow Pages for advertising. The thick, never ending books have been traded for today’s faster and more reliable technology. Online advertising has become an essential part of running a successful business. Bad exposure, or worse, no exposure can be detrimental to a company. … Read more