With Valentine’s Day around the corner and romance in the air, now is the perfect time to show your marketing a little love! These 5 simple techniques are an easy way to ramp up your marketing this month.
Keep it Simple
Focus on what is important, and make that your message. If you cut through the clutter and get straight to the heart – what really matters to your customer – you can ensure that your message makes it through to the customer.
You’ve heard the saying, “A picture is worth a thousand words.” It is true! Pictures are a great way to convey a message quickly, and have the added benefit of increasing social media engagement. Incorporate visual storytelling with a photo, image, or infographic.
Call to Action
Don’t just tell your message, but show the customer why it matters to them and what they should do next. Consider the value to the customer and the action you want them to take. Our marketing experts can help you craft effective calls-to-action depending on your customers and your goals.
Why did the marketer get off the trampoline? She was worried about her bounce rate. Humor is a great tool for catching the attention of a prospect, and is an easy way for them to remember your message. Humor also serves to establish rapport, making your company more approachable and relatable.
Go the Extra Mile
This month, take one extra step beyond your routine. Ask one more customer for their email address. Make one more follow up call to make sure a customer is happy (and ask them for a testimonial if they are). This one extra step could make the difference between reaching a prospect or not… or the difference between a one-time visit and a loyal customer. So take the extra step!
These small tweaks are an easy way to show your marketing a little love this month. The experts at Automated Marketing Group are ready to help you exceed the challenge! Call 303-703-8000 today to get your free marketing assessment and create a customized marketing plan for your business.
Original version published February 11, 2014.