How to Hire the Right Digital Marketing Agency

digital marketing agency

Selecting the right digital marketing agency can be a crucial decision for the growth and success of your business. A good agency can help you navigate the complexities of online marketing, from search engine optimization (SEO) to social media strategies and everything in between. With so many options available, it can be tricky to determine … Read more

Why Optimizing Your Content for Search Engines Is So Important

content marketing

Widespread access to the Internet and mobile networks enables consumers to research their purchase decisions before choosing which goods or services they want to pay to get. Consumers’ reliance on online and mobile search engines makes content marketing critically important for marketing. According to The Social Shepherd, the most in-demand digital marketing skills include content … Read more

Why You Should Be Putting Extra Resources in SEO

seo

Most people conduct online research before making a purchase decision for a product or service. Search engines, like Google and Bing, are where most people start their research to learn more and make informed decisions when choosing to pay for goods or services. Consumer’s reliance on search engines makes it important to invest in search … Read more

What Is Local SEO?

SEO

If you’re paying attention to marketing trends, there’s no doubt you’ve heard the term “local SEO.” Local SEO is search engine optimization that targets your local audience. It helps to push your website to the top of search engine rankings. So, how does local SEO work, and why is it so important? Continue reading to … Read more

Countdown to “Mobilegeddon” – Google’s Mobile Update launches April 21

Today marks the final 5 days before Google releases its next algorithm update, slotted for Tuesday, April 21, 2015. And the chatter hasn’t died down. Experts across the web design, search engine optimization, paid search, and content marketing industry are chiming in: Mark the date: April 21. It’s not just another update from Google – … Read more