Think about your business website. It probably has a home page, about us page, contact page, maybe a few pages for specialty products or services… How often do you update your website? Once you get the content finalized and your website published, chances are your don’t think about it again unless your business grows or your products and services change.
If your website never changes, people don’t have a reason to visit it. So how do you generate traffic? How can you get people online to visit your site? How can you get more out of your website so it works for your business?
The answer: A Blog!
Why? Business blogging provides fresh and changing content to your website, which in turn drives traffic. Here’s how:
A regular blog gives your current customers and readers a reason to check back in periodically. Existing customers can check back for the latest posts, recent news, and answers to their questions. Great blogs also establish authority and answer questions that your customers have – they can search for their question, find the answer in your company blog, view your business as their trusted expert and come back to YOU the next time they have a question.
But what about new visitors? Your website should also generate fresh traffic to find potential customers and create leads.
Fresh and changing content is an important factor for your website’s organic search performance. If your website doesn’t change, search engines have no reason to visit your website!
New content lets search engines like Google, Yahoo, and Bing know that your website is active, and they should come back regularly to check for new updates. Search engines want to provide the most relevant, up-to-date information to their users – an active website will rank higher than a static one, and will give search engines a reason to come back and re-index your site.
Every blog you post is another page on your website, which gives search engines more content to index and evaluate. Rather than add new pages for every product or service you offer, a blog allows you to highlight these items, add new industry related topics, and create fresh content in an organized, user friendly setting. And with quality content about more topics on multiple pages, your business website will have more opportunities to show up in search results!
Bottom line – more content, more traffic to your website.
Ready to start a blog?
Blogging is an easy and effective way to make your website work for you! Fresh content drives traffic, improves your SEO performance, and gives customers a reason to come back. For more information or to get started with a new blog for your business, call us at 303-703-8000 or comment below.
Great article, Emily! The key to website optimization is having a lot of original, meaningful and relevant content on your site, and contributing to a blog is an excellent way of achieving that.