Pumpkin chip bagels, pumpkin spiced chai, pumpkin filled ravioli, pumpkin flavored cookies… The sign out front of the grocery store touted “Over 60 pumpkin products!” They weren’t lying. Welcome to fall. But what do you do if you can’t just add a dash of pumpkin flavoring or slap the word “pumpkin” to the name of … Read more

As the competition for eyeballs and attention for brands/businesses gets more and more intense, marketing is increasingly becoming more and more about earning that attention as opposed to commanding it – and quality, organic content is the best means of earning that attention. According to BusinessInsider.com, ad blockers are being used by approximately 30% of … Read more

When you target the right customer with the right marketing at the right time, you can sustainably grow your business. But, just as AI doesn’t happen in a vacuum – it must be taught the real results of effective marketing to predict how to increase those results – your marketing doesn’t happen in a vacuum either.

K.I.S.S. – Keep it Simple, Stupid! We’ve all heard this idiom a million times but, sometimes, we can get caught up trying to say too much in our advertising and marketing messaging which can result in K.I.S.S.-ing customers goodbye! Today more than ever, brevity and succinctness are imperative in order to break through the clutter … Read more

Marketing isn’t just about attracting customers – it’s about attracting the right kind of customers and retaining them. That means your marketing company should know ahead of time what makes a quality customer, what attracts a quality customer, how to target quality customers and how to measure to make sure you’re getting quality customers. None … Read more

The progress of technology this century has been nothing short of remarkable. In less than two decades, we’ve seen the Internet become the world’s primary medium, cellphones evolve from simple mobile telephones into handheld mega-computers and online social networking become a driving force in all walks of life. While the progress made in the new … Read more

Think about your business website. It probably has a home page, about us page, contact page, maybe a few pages for specialty products or services… How often do you update your website? Once you get the content finalized and your website published, chances are your don’t think about it again unless your business grows or … Read more

As we all know, people are pretty much on their phones 24/7 nowadays. With eyeballs constantly on mobile devices as opposed to more traditional media sources like TVs or billboards, the tablet/smartphone-sphere is definitely an appealing realm for marketers to try and be a part of. Most modern digital resources integrate with mobile platforms relatively … Read more

Two of the biggest sporting spectacles on the planet took place earlier this month, with the National Football League’s Super Bowl having been staged at Minneapolis’ U.S. Bank Stadium in early-February and the 23rd Winter Olympics having gone from Feb. 9-25 in PyeongChang, South Korea. With such prominent events being at the forefront of our … Read more

The further we get into the 21st century, the more rapidly things seem to change and evolve as technology’s influence expands in scope and the Global Village shrinks to a Global Studio Apartment. This dynamic exists in every discipline and industry imaginable – modern or traditional – very much including marketing. Marketing has always been … Read more