In case you haven’t heard, Allstate Insurance is currently being sued for charging new customers less than their existing customers… Unfortunately, Allstate isn’t alone in their mistreatment of their most valuable customers. Lots of big companies – cable companies for example – are notorious for offering low introductory offers to get customers and outright ignoring … Read more

The most romantic day of the year takes place this month, with millions of couples from coast to coast celebrating having been struck by Cupid’s arrow in a wide variety of ways. In addition to giving couples an excuse to celebrate their relationships, holidays such as Valentine’s Day give businesses of all shape and size … Read more

Every industry sees changes from year-to-year and marketing is no different. As we enter the final year of the 2010s, here are some marketing trends to keep an eye on: A.I. Rising Technology continues to be at the forefront of the marketing world and artificial intelligence – also known as “A.I.” – is an increasingly … Read more

Remember the good old days when you could just throw a website up on the internet and you’d automatically get boatloads of traffic and customers would be lined out of the door because of how cool your page looked? No? Us either – because that was never the case! The fact is that having a … Read more

Pumpkin chip bagels, pumpkin spiced chai, pumpkin filled ravioli, pumpkin flavored cookies… The sign out front of the grocery store touted “Over 60 pumpkin products!” They weren’t lying. Welcome to fall. But what do you do if you can’t just add a dash of pumpkin flavoring or slap the word “pumpkin” to the name of … Read more

As the competition for eyeballs and attention for brands/businesses gets more and more intense, marketing is increasingly becoming more and more about earning that attention as opposed to commanding it – and quality, organic content is the best means of earning that attention. According to BusinessInsider.com, ad blockers are being used by approximately 30% of … Read more

When you target the right customer with the right marketing at the right time, you can sustainably grow your business. But, just as AI doesn’t happen in a vacuum – it must be taught the real results of effective marketing to predict how to increase those results – your marketing doesn’t happen in a vacuum either.

K.I.S.S. – Keep it Simple, Stupid! We’ve all heard this idiom a million times but, sometimes, we can get caught up trying to say too much in our advertising and marketing messaging which can result in K.I.S.S.-ing customers goodbye! Today more than ever, brevity and succinctness are imperative in order to break through the clutter … Read more

Marketing isn’t just about attracting customers – it’s about attracting the right kind of customers and retaining them. That means your marketing company should know ahead of time what makes a quality customer, what attracts a quality customer, how to target quality customers and how to measure to make sure you’re getting quality customers. None … Read more