With Valentine’s Day around the corner and romance in the air, now is the perfect time to show your marketing a little love! These 5 simple techniques are an easy way to ramp up your marketing this month.
Keep it Simple
Focus on what is important, and make that your message. If you cut through the clutter and get straight to what really matters, you can ensure that your message makes it through to the customer.
You’ve heard the saying, “A picture is worth a thousand words.” It is true! Pictures are a great way to convey a message quickly, and have the added benefit of increasing social media engagement. On Facebook, photos are liked 2x more than text updates or links. For your next post, try some visual storytelling with a photo, image, or infographic.
Call to Action
End your message with a call to action for the customer. Point out the important benefits of a product or service, and tell your customers how to get them. Create a sense of urgency with specials, limited time offers, or phrases like “Call now!” Don’t just tell your message, but show the customer why it matters to them and what they should do next.
What’s the most common personality trait of a bad marketer? Anti-social. Cheesy joke aside, humor is a great tool for catching the attention of a prospect, and is an easy way for them to remember your message. Humor also serves to establish rapport, making your company more approachable and relatable.
Go the Extra Mile
This month, take one extra step beyond your routine marketing maintenance. Ask one more customer for their email address. Make one more follow up call to make sure a customer is happy (and ask them for a testimonial if they are). This one extra step could make the difference between reaching a prospect or not or a one-time or return customer. So take the extra step!
These small tweaks are an easy way to show your marketing a little love this month. If you’re not up for the challenge, the experts at AMG are ready to help! Call 303-703-8000 today to get your free marketing assessment and create a customized marketing plan for your business.