admin Your customer’s first impression isn’t your website. It isn’t your Google reviews. It isn’t even your lobby. It’s the phone call. And you have about 30 seconds to win or lose them. What Customers Actually Hear They’re not listening to your words. They’re listening for signals: “Am I interrupting something?” If your team sounds distracted—typing, … Read more
Here’s an uncomfortable truth about how most businesses treat their customers: They spend all their marketing budget chasing new customers while ignoring the ones who already trust them. Sound familiar? You’ve probably experienced it yourself. Cable companies offering amazing introductory rates while charging loyal customers full price. Insurance companies with better deals for strangers than … Read more
How do you know if your marketing is working? Every business owner has asked this question—and the answer is critically important to your success. Here’s the problem: ad vendors are great salesmen. They stroke your ego while reaching for your pocketbook. They’ll offer reports and metrics and numbers (and if they don’t offer anything, walk … Read more
How do you know if your marketing is working? Every business owner has asked this question—and the answer is critically important to your success. Here’s the problem: ad vendors are great salesmen. They stroke your ego while reaching for your pocketbook. They’ll offer reports and metrics and numbers (and if they don’t offer anything, walk … Read more
Remember the creepy Burger King mascot? The “King” — a man in royal robes with a shiny, frozen smile that never moved — first appeared in 2003. Someone thought it was a good idea. It wasn’t. Burger King was #2 in fast food burgers. They wanted to overtake McDonald’s. So they poured money into campaigns … Read more
Before you hit “Post” on Facebook, ask yourself these 5 questions: Does this post have a goal? (Traffic? Engagement? Awareness?) Did I include a call-to-action? (Click here, Register now, Learn more) Am I trying too hard? (The best brand posts blend in with content from friends) Is it easy to understand? (If it needs a … Read more
by David Rogers Will you be caught unprepared when the free car count comes to an end? How quickly will you realize when your car count starts dropping? There are 40,000 fewer bays now than there were in 2016, thanks in large part to the enormous burden caused by COVID that put a lot of … Read more
Mike Veenstra ditched stale marketing techniques and began targeting higher-quality customers – it worked. as published in Shop Owner Magazine For Mike Veenstra, the search is on for location number three. But for the lifelong Grand Rapids, MI, resident and third-generation repair shop owner, the path to owning multiple locations has been a winding … Read more
By David Rogers as published in Shop Owner Magazine Lying to yourself is a terrible way to run your business. It leads to bad decisions, missed opportunities, and the painful death of the shop…sometimes mercifully quick, sometimes excruciatingly slow. Two lies, in particular, are dark, dirty, and destructive. These two lies prevent good operators from … Read more
by David Rogers  |  published in Shop Owner Magazine Don’t just eliminate low-quality customers, but maximize the valuable customers being driven by advertising efforts. Are all customers good customers? I’m not talking about the obvious horror stories, of course. We’ve all run into a buzzsaw of a customer on their worst day. But … Read more
