No matter what they tell you, it’s not about your business. It’s not about your company name. It’s not about the products you sell. It’s not about having a catchy slogan. It’s about YOU!
People don’t do business with a company – people like doing business with OTHER PEOPLE. As such, your business should be looking to personalize marketing as much as possible…
A driver doesn’t call up an auto repair shop for advice on vehicle maintenance – they call a mechanic that they trust. When your child is sick, you don’t call a medical practice or doctor’s office – you call the pediatrician that knows your family. A glamorous woman doesn’t buy clothing from a store – she wears designs that show personality that resonates with her.
Instead of just doing business with a company, customers engage with the people within the company. And in order to stay competitive in your given market, your business will need marketing that does just that – marketing that shows your brand’s personality, highlights the people within your company, and builds relationships with your customers.
Personalizing your marketing can (and should!) infuse every aspect of your strategy – from web design to emails to social media. Every time you reach out to a customer with a piece of marketing, it needs to facilitate a personal relationship with them.
It’s not enough to show them a product and tell them its features and benefits – you need to get personal. Let them know there is a real person behind the words. There is a human on the other end typing the email, or commenting on Facebook, or taking photos for Instagram. There are people behind the photos, words, and contact forms on your website.
Your business is made up of PEOPLE. Your customers are PEOPLE. When you start to engage on a personal level through your marketing, you’ll be able to make lasting connections and build long-term relationships. And a business is nothing if not a RELATIONSHIP between PEOPLE.
To receive advice about how personalize marketing and get the most bang for your marketing buck, set up a free assessment at AMG!
