Social media isn’t just for sharing silly memes or pictures of your breakfast anymore. In recent years, social media has become a powerful marketing tool for businesses large and small. With over 3.5 billion active social media users worldwide, there’s a vast potential audience for your business on these platforms. With so many content marketing options, it may be hard to decide which is best for your company. Read further to get some insight about which social media options may be best for you.
If you’re in the business-to-business space, or selling high-end products or services, then LinkedIn is the social media platform for you. LinkedIn boasts over 610 million monthly active users, making it the perfect place to connect with other businesses and professionals. LinkedIn is great for content marketing because it allows you to share long-form content, such as blog posts and articles. You can also use LinkedIn to run targeted ads and sponsored content to reach a larger audience.
Twitter is a great platform for content marketing because it allows you to share short-form content, such as news articles, infographics, and videos, with your target audience. Twitter is also great for engaging with your audience and building relationships with other businesses and influencers in your industry. With over 335 million monthly active users, Twitter is a great way to reach a large audience with your content.
Facebook is the largest social media platform in the world, with over 2.2 billion monthly active users. Facebook is great for content marketing because it allows you to share a variety of content, such as blog posts, articles, infographics, and videos, with your target audience. You can also go live on Facebook to engage with your audience in real time. With Facebook’s targeted ads, you can reach a larger audience.
If you’re in the business-to-consumer space, then Instagram is the social media platform for you. With over 800 million monthly active users, Instagram is a great place to connect with your target audience. Share photos, videos, and stories, with your audience to engage with them on a more personal level.
Content marketing on social media is a great way to reach a new audience. Just don’t forget about your longstanding customers as your business grows. According to our internal resources, many companies offer lower introductory prices to new customers and not preexisting ones, which can lose the trust of those older customers. It’s important to find a balance between attracting new business and maintaining loyalty. Let Automated Marketing Group help you achieve that balance with sustainable and affordable integrated marketing strategies. Contact us today to learn more about how our team of experts can help your business succeed.