Mike Veenstra ditched stale marketing techniques and began targeting higher-quality customers – it worked. as published in Shop Owner Magazine For Mike Veenstra, the search is on for location number three. But for the lifelong Grand Rapids, MI, resident and third-generation repair shop owner, the path to owning multiple locations has been a winding … Read more
Businesses have to think about SEO if they want to compete with others online. But what is it? SEO, search engine optimization, comprises specific methods that ensure that search engines will find your site when someone uses it. For example, if someone searches for what you’re selling, you want your site to be the first … Read more
In today’s competitive business landscape, having a website that reflects your brand and attracts customers is more important than ever. However, simply having a website is not enough. Your website design also needs to be carefully considered, as it can significantly impact your marketing efforts. Here are five reasons why your web design is crucial … Read more
For your business to be successful, you need to stand out from your competition. If you don’t then your competitors will, and that means more clients will seek out their services. Finding your niche and standing out from other businesses in the same industry as you is hard to do if you don’t know what … Read more
Business owners are looking for efficient strategies to attract clients and increase profits in today’s competitive market. SEO is a platform that allows business owners to draw more exposure and traffic from customers who use the internet to make their purchasing decisions. Below are three ways SEO can enable your business to connect better with … Read more
Your business website is more than just an online brochure. It’s a powerful marketing tool that can drive customers to your door. But how do you get people to visit your site in the first place? This article will discuss the seven things you need to know about driving customers to your business website. 1. … Read more
Effective marketing is critical to every business. It means knowing who your customers are, what they want, and how to deliver it to them. Without a solid business marketing strategy, you run the risk of losing touch with your customers and the market. There are several key elements of a successful business marketing strategy that … Read more
By David Rogers as published in Shop Owner Magazine Lying to yourself is a terrible way to run your business. It leads to bad decisions, missed opportunities, and the painful death of the shop…sometimes mercifully quick, sometimes excruciatingly slow. Two lies, in particular, are dark, dirty, and destructive. These two lies prevent good operators from … Read more
by David Rogers | published in Shop Owner Magazine Don’t just eliminate low-quality customers, but maximize the valuable customers being driven by advertising efforts. Are all customers good customers? I’m not talking about the obvious horror stories, of course. We’ve all run into a buzzsaw of a customer on their worst day. But … Read more
If you’re looking to improve your digital marketing, you’re in luck. Several digital marketing agencies can help you. However, before you choose a digital marketing agency, you should keep a few things in mind. Here are a few tips for optimizing digital marketing for your business. 1. Define Your Goals The first step in optimizing … Read more
