When you run a website, you must compete with other websites for online visibility. According to Webopedia, search engine optimization, or SEO, uses techniques to help search engines connect your site with what users may be searching for. This helps the site you and your team have spent so much time on show up well … Read more
It’s important to update your website regularly since putting up new content tells Google that your site is an active one, not dormant. Content marketing is a great way to help your business grow. Here are three ways that it does just that. 1. You Can Directly Answer Your Audience’s Questions Here’s where you’re directly in control. … Read more
Marketing emails are a crucial part of any digital marketing strategy, allowing you to reach your target audience directly for a relatively low cost. According to HubSpot, within the last 12 months, 77% of marketers have experienced more engagement due to their email campaigns. However, marketing emails can also be easily ignored or even marked … Read more
According to Web FX, when it comes to pay-per-click advertising, businesses receive an average of $2 for every $1 of their investment. Often referred to as PPC, this type of digital marketing is an effective way to get businesses of all sizes noticed. Continue reading to learn more about how PPC services can help give … Read more
If you’re paying attention to marketing trends, there’s no doubt you’ve heard the term “local SEO.” Local SEO is search engine optimization that targets your local audience. It helps to push your website to the top of search engine rankings. So, how does local SEO work, and why is it so important? Continue reading to … Read more
Social media isn’t just for sharing silly memes or pictures of your breakfast anymore. In recent years, social media has become a powerful marketing tool for businesses large and small. With over 3.5 billion active social media users worldwide, there’s a vast potential audience for your business on these platforms. With so many content marketing … Read more
by David Rogers Will you be caught unprepared when the free car count comes to an end? How quickly will you realize when your car count starts dropping? There are 40,000 fewer bays now than there were in 2016, thanks in large part to the enormous burden caused by COVID that put a lot of … Read more
There is no reason to pretend that social media isn’t a major part of the business landscape these days. We can see it all around us, and it’s clear that customers are highly interested in getting information from the companies they trust via social media. In fact, 86% of customers told pollsters that they were … Read more
Mike Veenstra ditched stale marketing techniques and began targeting higher-quality customers – it worked. as published in Shop Owner Magazine For Mike Veenstra, the search is on for location number three. But for the lifelong Grand Rapids, MI, resident and third-generation repair shop owner, the path to owning multiple locations has been a winding … Read more
Businesses have to think about SEO if they want to compete with others online. But what is it? SEO, search engine optimization, comprises specific methods that ensure that search engines will find your site when someone uses it. For example, if someone searches for what you’re selling, you want your site to be the first … Read more
