Before you hit “Post” on Facebook, ask yourself these 5 questions:
- Does this post have a goal? (Traffic? Engagement? Awareness?)
- Did I include a call-to-action? (Click here, Register now, Learn more)
- Am I trying too hard? (The best brand posts blend in with content from friends)
- Is it easy to understand? (If it needs a novel to explain, link to details instead)
- Will this create controversy? (Think about your demographic and who will see this)
Simple framework. Better posts. But consistency is the hard part.
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