Why: Most small business owners don’t take the time to maintain their WebPresence™ which means they aren’t taking control of the information their business is presenting online. This not only provides users with a negative experience with the brand but it also hurts the brand’s SEO rankings.
A conversion is a step from your marketing efforts in which a customer takes a specific action. This could be a customer visiting your website and signing up for your newsletter, submitting a contact form, or scheduling an appointment.
Why: Speaking strictly about website conversions, it is very important for small business owners to know if their website is working for them. Monitoring the conversions on your website can help point you in the right direction with making changes to your website.
Retargeting campaigns are designed for a specific person (or group) based on previous interactions that individual has had with your business. For example, when a user visits your website, a cookie is set on their computer. Thus, if they leave your site without making a purchase, your ads will be seen by them as they continue to search the web. Following up with emails, phone calls and mailer pieces are also great examples of retargeting.
Why: Retargeting is a great way for you to stay at the top of your customers mind. They may not be ready to make a purchase now, but staying in front of your customer ensures you will be at the top of their mind when they are ready to purchase.
A call to action is an instruction to your audience to provoke an immediate response. If you would like an example of a good call to action, visit our home page (see what I did there?!) They can be presented in the form of a button, a link or even as your phone number on your home page followed by the text “Call Now!”
Why: CTAs prompt your customers to take action to find more information about your product or services, or to purchase from your business. It is very important for a small business owner to know which CTAs are being used, where they are implemented, and if they’re working effectively.
5. Split Testing
Split testing is the process of changing a variable in a marketing piece to determine the most effective strategies. Changing one variable, like an email subject line, turns the email into two different pieces. By sending piece A to one group of potential customers and sending piece B to another, you can find which piece received the most attention. A recent split test we performed was with our Email Newsletter. We tested a short subject line against a long subject line to see which email would yield the most conversions.
Why: In marketing, it is important to try new ways to get your brand and your message in front of your customers. Split testing is a great way to test conversion rates and directly compare two campaigns to move forward and develop more effective marketing strategies.
For more information on how Automated Marketing Group can help your small business online marketing campaigns, contact us today or give us a call at 303-703-8000!