Understanding PPC Marketing and How It Works

Pay per click (PPC) is a digital marketing term that refers to using search engines to attract visitors to specific pages on your website. This entails paying a fee whenever someone clicks a link to your website when using search terms. PPC is one of two ways to use search engines to send visitors to your website. The other is content marketing that drives organic results. According to WebFX, PPC advertising campaigns could provide up to a $2 return for every $1 spent. Here’s how professional PPC services help maximize the effectiveness of advertising campaigns.

Bid on Keywords to Make Ads Appear

PPC uses keywords that consumers enter on search engines to locate information about goods, services, and other matters. Your business can create a Google or Bing account, bid on keywords that are relevant to your business, and have ads on your web page appear among the various search results. When someone clicks on a link to your website, you pay based on your bid amount. How much you have to bid depends on keyword relevancy to your business and website content, as determined by search engine algorithms.

Create Ads for Landing Pages

Your ads should contain the keyword used for specific search terms on Google, Bing, and other search engines and link to relevant landing pages. The landing page is the specific web page to which a link in your ad directs users. This page should contain the keyword at least a couple of times, but not too many. The landing page must provide relevant information and hold the visitor’s interest, which professional PPC services can help ensure.

Assess Page Relevancy

The success or failure of a PPC campaign depends greatly on how search engine algorithms assess your website and performance on particular search terms. The longer visitors remain on your website after clicking an ad that directs them to a web page, the more relevant your landing page likely is to the search term. The more web pages a visitor views, the higher the algorithm rates your web page. Higher ratings earn higher placements on search results and lower fees when someone clicks a link to your landing page.

Are you ready to experience the excellent return on investment offered by professional PPC services? If so, contact Automated Marketing Group today to get started. We look forward to working with you!