The most romantic day of the year takes place this month, with millions of couples from coast to coast celebrating having been struck by Cupid’s arrow in a wide variety of ways.
In addition to giving couples an excuse to celebrate their relationships, holidays such as Valentine’s Day give businesses of all shape and size the opportunity to engage with their customer base in fun and unique ways.
Here are three ways you can incorporate Valentine’s Day into your marketing efforts this month:
Make your promotions as attractive as possible. A lot of companies and businesses will use romantic-themed messaging this month, so you should try to stand out from the crowd by being creative. In addition to utilizing language with clever terms from Valentine’s Day cards and such, your themed marketing branding should be aesthetically-pleasing and any offers you incorporate into your promotional planning should be appealing across as wide a spectrum of customers as possible
Send out an EBLAST. Special occasions are always a good time for you to reach out to your mailing list. Crafting a short, simple e-communication piece in which you express your appreciation of your customer base and extend a special offer is an effective way to both add non-salesy communication touchpoints to your base and potentially gain traffic at your business.
Be active on social media. Social networking is a ubiquitous presence in our daily lives and it’s definitely an important part of any digital marketing platform. Using themed marketing graphics and language on Twitter, Facebook, etc. helps you join in on the #trending conversations happening as well as present some unique content for your customers to enjoy.
If you want to ensure your digital marketing presence is both integrated and doing all it can do to help your business, you should work with an experienced, knowledgeable agency that understands the challenges small businesses face in attracting and retaining customers. If you’re looking for help with your marketing in 2019, call us at (303) 703-8000 or click HERE to set up a FREE assessment of your current marketing channels!
