The further we get into the 21st century, the more rapidly things seem to change and evolve as technology’s influence expands in scope and the Global Village shrinks to a Global Studio Apartment. This dynamic exists in every discipline and industry imaginable – modern or traditional – very much including marketing.
Marketing has always been at the forefront of cultural innovation and 2018 promises to see that synergism continue unabated. Here are a few marketing trends to look for in the coming year:
Amplified Digital Targeting. Artificial Intelligence is infiltrating the marketing realm in a major way. Adobe Systems, Inc. anticipates that computers will soon be able to make strategic marketing decisions, marking a dramatic paradigm shift in the way companies can target and reach specific demographics.
Actionable Insight. A popular buzz term in recent years, this concept pertains to the notion of analyzing big data in a predictive and proactive manner. With advancements in technology making the harvesting of information increasingly sophisticated, the ability to contextualize and clarify what certain consumer habits mean and take advantage of that intel will be of paramount importance to marketers.
Enhanced Mobile Integration. As millennials become an increasingly-important segment of the consumer spectrum, having a strong presence on mobile platforms becomes an absolute necessity. Ephemeral content optimized on smartphone-based channels is expected to see an increase in traffic generation this year while emerging video tech such as AR (Augmented Reality) is beginning to infiltrate the market. Mobile Marketer has the lowdown on some other potential omnichannel trends that could arise in 2018.
Content, Content, Content. Speaking of content, there’s a lot of competition for eyeballs in the late 2010s and for brands to break through the clutter they need to present their message in creative and compelling ways. In order to cultivate consumer engagement and effectively achieve a good ROI on content marketing via social media and various other channels, creativity will be at a premium as oversaturation is a major obstacle in the contemporary online realm. Forbes.com has more info on how content marketing is continuing to evolve here in 2018.
Experiential Dynamism. Also according to Forbes.com, customer experience is becoming more and more important as traditional business-consumer relationships evolve. In addition to productive social media interaction, proactive communication and effective data capturing, personalizing customer interactions and avoiding automation are paramount to cultivating brand loyalty in the current marketing epoch.
With so many changes happening at lighting fast speeds in the marketing world, it makes sense now more than ever to work with an experienced, knowledgeable agency that understands the challenges small businesses face in attracting and retaining customers. If you’re looking for help with your marketing in 2018, call us at (303) 703-8000 or click HERE to set up a FREE assessment of your current marketing channels!
I think Enhanced Mobile Integration is more important