Debbie grew her gross sales by 33% this year,
powered in large part by an average RO increase by 45% from 2020 to 2021, all the way up to $575!
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Debbie’s path wasn’t clear or easy. She was debating throwing in the towel and closing her long-standing business. She was frustrated and near her end. A Goal Planning session with AMG helped her realized the gold mine she was sitting on, and not realizing.
Debbie and the team at Alpine saw steady growth using seasonal marketing plans that had direct mail at the center. But it was her decision to commit to getting to the next level that helped Alpine take off in 2021.
First, she hired new technicians using incentive-based pay plans from Auto Profit Masters. And then to make sure those techs were busy turning wrenches, Debbie worked with the experts at Automated Marketing Group to expand her new customer marketing with precision-guided messages designed to attract the cream of the crop in her market area.
The result?
Alpine Automotive’s average repair order is up 45% from 2020 – to $574. “Customers walk in carrying in our direct mail pieces and because of the powerful message they’re sending, those customers trust us to take care of all of their repairs at one time,” said Debbie.
Incredibly, those new customers and additional work haven’t meant chaos. “We have a steady flow of cars now,” said Debbie. “Everything is in control.”
That’s what marketing and advertising can do for a shop when they target the right customer with the right message, according to Debbie. “I’m looking to add two service advisors to handle the volume of customers and to keep up with the amount of work our technicians are getting done.”
Let’s discuss how quickly we can build a plan for your shop and using the same recipe that turned Debbie’s shop around, and make your 2022 lifechanging for you and your team. Call us at 866-520-3030 or sign up below!