Hiring a digital marketing agency is a highly effective way to give your business the boost it needs. These professionals have critical knowledge regarding marketing strategies and can employ a variety of methods to help your company succeed. For example, according to The Social Shepherd, the two most in-demand digital marketing skills are digital advertising (45%) and content creation and curation (42%). Tactics like this can benefit your business immensely. Of course, there are a few things you should ask a marketing business before hiring them.
1. How Does Payment Work?
You must understand how payment works before hiring any professional service. Some SEO companies charge a flat rate and require that you work with them for a minimum period of time. Others may charge a set price per blog. However, most agencies charge a flat rate for various services. Be sure to ask about how you’ll be charged for services upfront to ensure you can budget accordingly.
2. How Much Experience Do You Have?
An experienced SEO agency will know the ins and outs of marketing. They’ll bring vast experience to the table when it comes to multiple marketing methods. For example, they should be well-versed in both social media marketing and blog creation. Be sure to ask for previous case studies to gain a better understanding of how a company operates and ensure they have a good track record.
3. How Do You Measure Success?
Every digital marketing agency should have a solid method to measure success. Before you begin working with a company, ask them how they determine engagement rates for content and inquire whether they monitor users via Google Analytics or another standard tool. Be sure to also ask how often they’ll report this data to you. It’s crucial that you can see your money is being well spent, and communication about success metrics is key.
4. Do You Outsource Your Work?
A digital marketing agency may outsource certain tasks. For example, it’s common for SEO companies to hire freelance writers to write blog posts or emails. However, you want to also ensure an agency has plenty of in-house talent. This ensures that there won’t be an interruption in your marketing campaigns if a freelancer isn’t fully committed to the job. After all, you want a solid team to help your business grow.
Are you looking for a digital marketing agency to help your business reach new heights? At Automated Marketing Group, we’ll work with you to ensure that your marketing campaigns help you meet your specific goals, whether your target is a higher conversion rate or increased local traffic. Contact us today to learn more about the services we offer.