With Valentine’s Day around the corner and romance in the air, now is the perfect time to show your marketing a little love! These 5 simple techniques are an easy way to ramp up your marketing this month. Keep it Simple Focus on what is important, and make that your message. If you cut through the … Read more
As part of our WebPresence and Social media services for our business clients, we are always looking for the best ways to build an online community for our clients. Our goal is to create posts that engage with followers, facilitate conversations, and build brand awareness so they always think of your business first when they … Read more
Are you using analytics to develop your content marketing strategy? You should be! With so much data available online, it’s easier than ever to craft effective, targeted messages using real results. AMG can help you build better content with analytics! Here’s why and how.
How many emails do you write in a day? Dozens? Hundreds? Email has become a vital part of communication, especially for professionals. If you have a thought to share with a friend, a question to ask a colleague, or a suggestion to offer a client, chances are you will pull open your email and write … Read more
One of the biggest challenges for any company with a website and a blog is creating new and compelling content that will not only engage your readers, but give them something useful that they can use. If you are an e-commerce store, publish articles about how to use the products you sell. If you are … Read more
The concept of being able to reach scores of potential customers with one marketing message makes email marketing a powerful tool. Focused, relevant, and consistent campaigns have the power to attract and cultivate customers; by that same token, a poorly crafted email can be just as destructive to your image and drive customers away. As … Read more
Last week, we touched on understanding analytics for promotional email marketing campaigns. If you missed it, check it out Email size matters Keep an eye on your stats Most email newsletter programs offer reports that contain statistics such as open rate and click-through rate. Pay particular attention to your open and click-through rates, and identify … Read more
There are many ways to measure promotional email marketing campaign success. Silverpop did a yearlong study of email marketing metrics from Q1 to Q4 for 2012 and has shared some valuable insights with the marketing world. According to the study, having average promotional email marketing metrics now means you have poor performing emails, so it’s … Read more
Email marketing is as crucial of a component as social media marketing when it comes to growing your company. With the right execution, an email marketing campaign can be highly effective in helping your business gain potential customers and establishing your brand further. It’s important to remember there is a method to the madness in … Read more
On the surface, creating a business email list is just for keeping in contact with current customers, potential customers, and other business owners. But today I’m going to prove that it doesn’t stop there. An email contact list actually benefits the rest of your online marketing plan in several ways! Read on for the how-to … Read more
